Digital Marketing Specialist (Arts & Entertainment)

Placements24; Willows (CA); Hybrid; USD 15,000 - 22,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development opportunities

Collaborative and creative environment

Job summary

Placements24 is seeking a Digital Marketing Specialist for a dynamic Arts & Entertainment client in Welkom. The role combines in-office collaboration with remote work, developing campaigns to grow brand presence and audience engagement.

You will lead content creation, manage campaigns, and analyze performance using Google Analytics and Ads, while collaborating with cross‑functional teams to meet business goals.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Proven experience in digital marketing within arts or entertainment is preferred.
• Strong SEO/SEM, email marketing, and social media expertise.

Responsibilities

• Develop and manage digital marketing campaigns across platforms.
• Create engaging content for social media, websites, and newsletters.
• Analyze campaign performance and prepare regular reports.
• Manage social accounts with scheduling, engagement, and inquiries.
• Optimize content for SEO to boost organic visibility.
• Collaborate with design, content, and events teams to align efforts.

Skills

SEO

SEM

Content strategy

Analytics

Social media marketing

Copywriting

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Email marketing software

Social media management platforms

Job description

About the Role

About the Role Our client, a dynamic entity in the Arts & Entertainment sector, is looking for an enthusiastic and strategic Digital Marketing Specialist . This role is based in Welkom and offers a flexible hybrid work model, blending essential in-office collaboration with the convenience of remote work. You will be instrumental in developing and executing innovative digital marketing campaigns to enhance our client's brand presence and drive audience engagement. This position requires a creative thinker with a strong understanding of digital channels, content strategy, and performance analytics. If you are passionate about the arts and possess a knack for driving online growth, this is an excellent opportunity to make a tangible impact. You will work closely with various departments to ensure marketing efforts are aligned with overall business objectives and contribute to the vibrant cultural landscape.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various platforms (social media, email, search engines, etc).


• Create and curate engaging content (text, image, video) for social media, websites, and newsletters.


• Monitor and analyze campaign performance using tools like Google Analytics and social media insights; provide regular reports.


• Manage social media accounts, including content scheduling, community engagement, and responding to inquiries.


• Optimize website content for search engines (SEO) to improve organic visibility.


• Collaborate with internal teams (design, content, events) to align marketing efforts.


• Stay up-to-date with the latest digital marketing trends, tools, and best practices.


• Manage digital advertising budgets and ensure maximum ROI.


• Identify new opportunities for audience growth and engagement.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on the arts or entertainment industry.


• Demonstrable experience with SEO, SEM, email marketing, and social media marketing.


• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.


• Excellent written and verbal communication skills, with a talent for crafting compelling copy.


• Strong analytical skills and the ability to interpret data to drive marketing decisions.


• Experience working in a hybrid or remote environment is beneficial.


• A Bachelor's degree in Marketing, Communications, Business, or a related field.


• Creative mindset and a passion for the arts and entertainment sector.

Benefits

• Competitive salary commensurate with experience and qualifications.


• Hybrid work arrangement offering a blend of office and remote flexibility.


• Opportunity to work within the vibrant Arts & Entertainment sector in Welkom .


• Professional development and training opportunities.


• Collaborative and creative work environment.


• Contribute to engaging marketing campaigns for diverse cultural events and productions.