Marketing Manager: Email & Lifecycle Campaigns Lead

Visit Salt Lake; Salt Lake City (UT); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Discretionary Bonus

HSA contributions

401(k) plan with 4% match

Paid time off: 3 weeks vacation, 2X 80

13 holidays

Job summary

Visit Salt Lake is seeking a Marketing Manager to own email and lifecycle marketing programs and support broader marketing strategy across channels. The role requires strategic and hands-on capabilities, strong organizational skills, and the ability to collaborate across teams to drive awareness and visitation.

The ideal candidate will manage multi-channel campaigns, coordinate with content, creative, social, web and paid media teams, and use performance insights to optimize results.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, business or related field or equivalent experience.
• 3–5+ years of marketing experience, preferably in digital, email, consumer or integrated marketing.
• Hands-on experience with email marketing or marketing automation platforms; Act-On or similar platform experience is a plus.
• Experience executing and measuring multichannel marketing campaigns.
• Strong understanding of email marketing, audience segmentation and digital marketing fundamentals.

Responsibilities

• Own the planning and execution of Visit Salt Lake’s consumer email marketing program.
• Develop email calendars aligned with campaigns, seasonal priorities and organizational initiatives.
• Build, test and deploy email campaigns and automated journeys.
• Develop audience segmentation, personalization and lifecycle strategies.
• Partner with content and creative teams on messaging and assets.
• Monitor subscriber growth, engagement, deliverability and list health.

Skills

Email marketing

Lifecycle marketing

Campaign planning

Cross-functional collaboration

Analytics (GA4)

Project management

Strong writing

Education

Bachelor’s degree in marketing/related field

Tools

Act-On

Job description

Visit Salt Lake is seeking a Marketing Manager to own email and lifecycle marketing programs and support broader marketing strategy across channels. The role requires strategic and hands-on capabilities, strong organizational skills, and the ability to collaborate across teams to drive awareness and visitation.

The ideal candidate will manage multi-channel campaigns, coordinate with content, creative, social, web and paid media teams, and use performance insights to optimize results.