Growth & Lifecycle Marketing Manager (Hybrid)

Deseret Book Company; United States; Hybrid; USD 80,000 - 110,000; Full time

Job summary

Deseret Book Company in Salt Lake City is seeking a detail-driven Digital Marketing Manager to own growth campaigns, lifecycle marketing, and cross-functional coordination across ecommerce, retail, product, development, and media. The role requires hands-on execution, A/B testing, analytics, and partnership with email platforms like MailChimp or Klaviyo; experience with GA4 and Asana is preferred.

This exempt, full-time position offers a hybrid schedule and opportunities to impact customer

Qualifications

• 5–7 years in digital marketing, growth or performance marketing in retail, ecommerce, or subscription.
• Hands-on experience executing integrated campaigns across paid media, email, social, and owned channels.
• Strong lifecycle/retention marketing skills and A/B testing.
• Experience with GA4, UTM tracking, attribution models, and email platforms (MailChimp, Klaviyo, or equivalent).
• Proficiency with Asana and external vendor coordination.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Lead growth campaigns and conversion initiatives across paid media, email, social, retail, and owned channels.
• Own lifecycle marketing programs from onboarding to retention and win-back.
• Coordinate paid, organic, and traditional media campaigns and surface actionable insights.
• Manage promotions, print/offline placements with tracking rigor.
• Oversee timelines, testing, approvals, and launch readiness across campaigns.
• Provide weekly performance reporting with clear insights and action plans.

Skills

Growth marketing

Lifecycle marketing

A/B testing

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

GA4

UTM tracking

MailChimp

Klaviyo

Asana

Tapfiliate

Job description

Deseret Book Company in Salt Lake City is seeking a detail-driven Digital Marketing Manager to own growth campaigns, lifecycle marketing, and cross-functional coordination across ecommerce, retail, product, development, and media. The role requires hands-on execution, A/B testing, analytics, and partnership with email platforms like MailChimp or Klaviyo; experience with GA4 and Asana is preferred.

This exempt, full-time position offers a hybrid schedule and opportunities to impact customer