Marketing Manager

Visit Salt Lake; Salt Lake City (UT); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Discretionary Bonus

HSA contributions

401(k) plan with 4% match

Paid time off: 3 weeks vacation, 2X 80

13 holidays

Job summary

Visit Salt Lake is seeking a Marketing Manager to own email and lifecycle marketing programs and support broader marketing strategy across channels. The role requires strategic and hands-on capabilities, strong organizational skills, and the ability to collaborate across teams to drive awareness and visitation.

The ideal candidate will manage multi-channel campaigns, coordinate with content, creative, social, web and paid media teams, and use performance insights to optimize results.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, business or related field or equivalent experience.
• 3–5+ years of marketing experience, preferably in digital, email, consumer or integrated marketing.
• Hands-on experience with email marketing or marketing automation platforms; Act-On or similar platform experience is a plus.
• Experience executing and measuring multichannel marketing campaigns.
• Strong understanding of email marketing, audience segmentation and digital marketing fundamentals.

Responsibilities

• Own the planning and execution of Visit Salt Lake’s consumer email marketing program.
• Develop email calendars aligned with campaigns, seasonal priorities and organizational initiatives.
• Build, test and deploy email campaigns and automated journeys.
• Develop audience segmentation, personalization and lifecycle strategies.
• Partner with content and creative teams on messaging and assets.
• Monitor subscriber growth, engagement, deliverability and list health.

Skills

Email marketing

Lifecycle marketing

Campaign planning

Cross-functional collaboration

Analytics (GA4)

Project management

Strong writing

Education

Bachelor’s degree in marketing/related field

Tools

Act-On

Job description

Salt Lake is a place where elevation meets aspiration. An active urban city set at the foot of spectacular mountains. A place for open minds and fresh perspectives. Utah has been the fastest growing state in the nation since 2010, primarily driven by Salt Lake. We now have a NHL hockey team and will be the host of the 2034 Winter Olympics...Salt Lake is on fire, and we’re just getting started.

To capitalize on this incredible growth and to achieve Visit Salt Lake’s ambitious vision, we’re seeking a collaborative, organized and results-driven Marketing Manager to help execute integrated marketing efforts that drive awareness, engagement and visitation to Salt Lake. This role will lead Visit Salt Lake’s email and lifecycle marketing program, while also supporting marketing strategy, campaign planning and execution across channels. The ideal candidate is both strategic and hands-on, with strong ownership, organization and follow-through. They can manage multiple initiatives, collaborate across teams and use performance insights to continuously improve the work.

Primary Responsibilities

Email & Lifecycle Marketing

• Own the planning and execution of Visit Salt Lake’s consumer email marketing program.
• Develop email calendars aligned with campaigns, seasonal priorities and organizational initiatives.
• Build, test and deploy email campaigns and automated journeys.
• Develop audience segmentation, personalization and lifecycle strategies.
• Partner with content and creative teams on messaging and assets.
• Monitor subscriber growth, engagement, deliverability and list health.
• Test and optimize subject lines, creative, messaging, calls-to-action, segmentation and timing.
• Analyze performance and recommend improvements.

Campaign Management & Execution

• Manage assigned marketing campaigns and workstreams from planning through launch and reporting.
• Help translate marketing strategies into actionable campaign plans, deliverables and channel requirements.
• Support the development of campaign briefs, audiences, messaging and channel recommendations.
• Coordinate with creative, content, social, web, paid media, communications and other teams to ensure cohesive execution.
• Work closely with the Marketing Project Manager on timelines, dependencies and approvals.
• Coordinate with agencies, vendors and external partners as needed.
• Proactively identify campaign gaps, risks and opportunities.
• Support initiatives across leisure tourism, meetings and conventions, Sports Salt Lake, travel trade and partnerships.
• Support Senior Website Manager on web content, updates and landing page creation.

Strategy, Measurement & Optimization

• Contribute to annual, seasonal and campaign marketing planning.
• Proactively bring recommendations and ideas forward to the team.
• Establish and track KPIs for assigned initiatives.
• Help improve marketing processes, standards and best practices.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, business or a related field, or equivalent professional experience.
• 3–5+ years of marketing experience, preferably in digital, email, consumer or integrated marketing.
• Hands-on experience with email marketing or marketing automation platforms; Act-On or similar platform experience is a plus.
• Experience executing and measuring multichannel marketing campaigns.
• Strong understanding of email marketing, audience segmentation and digital marketing fundamentals.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Strong writing, communication and collaboration skills.
• Experience with analytics and reporting tools such as GA4 is preferred.
• Experience working in an agency environment and/or managing agency partners is preferred.
• Tourism, hospitality, destination marketing, outdoor, lifestyle or consumer brand experience is a plus.

Working Relationships

The Marketing Manager will work closely with the Director of Marketing, Senior Marketing Manager and cross-functional teams to turn marketing priorities into coordinated, measurable campaigns and deliverables.

Benefits Package

• Discretionary Bonus
• Company provided HSA Contributions.
• 401(k) plan with 4% match, and potential 2% annual profit share.
• Annual Paid Time Off:

3 weeks vacation [120 hours, accrual basis]

2 weeks sick time [80 hours]

3 personal days [24 hours]

13 holidays.

Application

Visit Salt Lake is an equal opportunity employer. We value diversity and encourage applicants from all backgrounds to apply. Only qualified candidates will be contacted for an interview. We thank all applicants for their interest in joining our team.

Final candidates will be subject to a background and reference check. E/O/E