Senior Marketing Executive

W3-llc; Alpharetta (GA); On-site; USD 150,000 - 210,000; Full time

Job summary

W3-llc is seeking a hands-on Senior Marketing Executive to lead marketing for a portfolio of B2B technology and healthcare consulting brands. The role combines strategy with execution across brand, content, demand generation, sales enablement, and marketing operations.

The ideal candidate is an AI-fluent operator who can manage vendors, build scalable systems, and drive measurable outcomes in a fast-moving environment.

Qualifications

• Senior marketing operator with hands-on experience spanning strategy and execution.
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, Pardot).
• Proven ability to turn complex technology and healthcare offerings into buyer-focused messaging.

Responsibilities

• Develop and execute marketing plans across B2B technology and healthcare brands.
• Translate priorities into campaigns, content, and demand generation programs.
• Own campaign planning, execution, reporting, and optimization across channels.
• Support brand awareness, lead generation, pipeline creation, and sales productivity.
• Balance long-term brand building with near-term revenue support.
• Build and maintain sales enablement materials and collateral.
• Oversee marketing automation, CRM processes, lifecycle stages, and attribution.
• Create AI-powered workflows to speed up content, QA, and reporting.

Skills

Full-stack marketing

AI-fluent

Brand strategy

Content creation

Sales enablement

Marketing automation

CRM workflows

Vendor management

Tools

HubSpot

Salesforce

Marketo

Pardot

Zapier

Job description

We are seeking a hands-on, AI-fluent Senior Marketing Executive to lead marketing across a portfolio of established B2B technology and healthcare consulting companies. This is a full-stack marketing role for someone equally strong in brand, messaging, content, sales enablement, marketing operations, automation, and AI-powered workflows. Reporting to the CMO and working directly with other senior executives, this person will have significant autonomy to run marketing using a modern stack of AI tools, marketing automation platforms, contractors, freelancers, and agencies. The ideal candidate is a senior marketing operator who can move fluidly between strategy and execution: sharpening positioning, creating content, launching campaigns, improving CRM workflows, supporting sales, managing vendors, and building AI-enabled systems that make marketing faster, smarter, and more scalable.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute marketing plans across a portfolio of B2B technology and healthcare consulting brands.
• Translate business priorities into campaigns, content, sales enablement, and demand generation programs.
• Own campaign planning, execution, reporting, and optimization across multiple channels.
• Support brand awareness, lead generation, pipeline creation, client engagement, and sales productivity.
• Balance long-term brand building with practical, near-term sales and revenue support.

Brand, Messaging & Content

• Own day-to-day brand expression, messaging, and content quality across the portfolio.
• Develop clear, compelling positioning for complex B2B technology and healthcare consulting offerings.
• Create and edit content across websites, landing pages, email, social, blogs, case studies, sales decks, one-pagers, webinars, events, and executive thought leadership.
• Partner with subject matter experts to turn technical or complex ideas into buyer-relevant messaging.
• Ensure marketing materials are polished, consistent, accurate, and commercially useful.

Sales Enablement

• Build and maintain practical sales enablement materials that help sales teams start conversations and advance opportunities.
• Create pitch decks, service-line overviews, case studies, email templates, follow-up assets, objection-handling content, and campaign-specific sales tools.
• Partner with sales leadership to understand buyer needs, pipeline priorities, and field feedback.
• Ensure campaigns are connected to sales motions, follow-up plans, and measurable business outcomes.

Marketing Operations & Automation

• Own marketing automation execution, including campaign builds, segmentation, email operations, workflows, nurture programs, and reporting.
• Maintain and improve CRM and marketing automation processes, including lifecycle stages, lead routing, attribution, UTM discipline, list hygiene, and campaign naming conventions.
• Build dashboards and reports that show marketing activity, engagement, pipeline influence, and recommended next actions.
• Improve campaign intake, QA, launch, and reporting processes.
• Ensure strong data hygiene, compliance, and operational discipline across marketing systems.

AI Workflow & Agent Development

• Use AI tools to increase marketing speed, quality, personalization, and output.
• Build, test, and document AI-powered workflows and agents that support the marketing stack.
• Identify practical AI use cases across content creation, campaign QA, sales enablement, reporting, research, personalization, competitive intelligence, and workflow automation.
• Create repeatable AI workflows that can be used across brands, campaigns, and teams.
• Maintain appropriate human oversight, brand standards, accuracy, and responsible AI use.

Contractor, Freelancer & Agency Management

• Manage external partners, including designers, writers, web developers, paid media specialists, SEO consultants, PR partners, event vendors, and agencies.
• Write clear briefs, manage timelines, review work, and hold partners accountable for quality and outcomes.
• Use external resources strategically to extend marketing capacity without overcomplicating execution.

Ideal Experience

• Significant experience in B2B marketing, ideally in technology, healthcare, consulting, professional services, SaaS, staffing, managed services, or other complex B2B environments.
• Strong full-stack marketing background across brand, content, demand generation, sales enablement, marketing operations, automation, and analytics.
• Hands-on experience with marketing automation and CRM tools such as HubSpot, Salesforce, Marketo, Pardot, or similar platforms.
• Demonstrated use of AI tools such as ChatGPT, Claude, Gemini, HubSpot AI/Breeze, Zapier, Make, Clay, or similar platforms.
• Proven ability to create strong B2B content and simplify complex offerings into clear, buyer-relevant messaging.
• Experience supporting sales teams with useful collateral, campaigns, messaging, and follow-up materials.
• Ability to manage contractors, freelancers, agencies, and vendors effectively.
• Comfort operating in lean, fast-moving environments where strategy and execution often happen side by side.

What We’re Looking For

• A builder who enjoys creating systems, improving processes, and making marketing more scalable.
• A strong writer and editor with excellent messaging instincts.
• A hands-on operator who can execute without waiting for a large team.
• An AI-fluent marketer who can turn emerging tools into practical workflows.
• A commercially minded partner to sales and executive leadership.
• A clear thinker who can manage multiple brands, campaigns, stakeholders, and deadlines.
• A practical problem solver who knows how to use data, tools, and judgment to keep work moving.

Tools & Systems

The marketing stack may include tools such as:

• HubSpot
• Salesforce
• ChatGPT
• Claude
• Gemini
• HubSpot AI/Breeze
• Zapier
• Make
• Clay
• Google Workspace
• Microsoft 365
• Asana or Monday.com
• WordPress or Webflow
• Canva
• Figma
• Google Analytics
• LinkedIn Campaign Manager
• ZoomInfo

Direct experience with every tool is not required. The ability to learn quickly, connect systems, build workflows, and improve the stack is essential.

Why This Role

This is an opportunity to help run and modernize marketing for a portfolio of successful B2B technology and healthcare consulting companies. The person who succeeds in this role will combine the breadth of a marketing generalist, the discipline of a marketing operations leader, the creativity of a brand and content marketer, and the leverage of an AI-native operator. This role is ideal for someone who wants autonomy, ownership, and the opportunity to build a modern marketing function that moves quickly and drives measurable impact.