Marketing Manager: Content, Partnerships & Analytics

Treetops Resort; Gaylord (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

Treetops Resort in Gaylord, Michigan, is seeking a Marketing Manager to coordinate guest communications, create compelling content, and partner with external agencies. The role reports to the Director of Sales and Marketing and emphasizes measurable marketing efforts.

You’ll develop content calendars for emails, social media, and events, while managing guest communications and monthly member updates. Weekly GA-based analytics drive optimization and reporting across departments.

Qualifications

• Bachelor’s degree in Marketing, Graphic Design, Advertising, or related field.
• Demonstrated experience using Google Analytics.
• Excellent writing and communication skills.

Responsibilities

• Create content and schedules for emails, social media accounts, and events.
• Manage guest communications.
• Plan and organize monthly member updates and newsletter content.
• Provide weekly marketing analytics and data using Google Analytics.
• Serve as liaison with external advertising and digital agencies.
• Develop relationships with vendors and influencers to grow the brand’s presence.
• Attend local networking functions.
• Work closely with other departments across Treetops Resort.
• Management of direct reports: Social Media & Content Creator.

Skills

Content creation

Email campaigns

Social media management

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Job description

Treetops Resort in Gaylord, Michigan, is seeking a Marketing Manager to coordinate guest communications, create compelling content, and partner with external agencies. The role reports to the Director of Sales and Marketing and emphasizes measurable marketing efforts.

You’ll develop content calendars for emails, social media, and events, while managing guest communications and monthly member updates. Weekly GA-based analytics drive optimization and reporting across departments.