Marketing Manager

TREETOPS RESORT; Gaylord (MI); In loco; USD 65.000 - 95.000; Tempo pieno

Descrizione del lavoro

Treetops Resort in Gaylord, Michigan, is seeking a Marketing Manager to coordinate guest communications, create compelling content, and partner with external agencies. The role reports to the Director of Sales and Marketing and emphasizes measurable marketing efforts.

You’ll develop content calendars for emails, social media, and events, while managing guest communications and monthly member updates. Weekly GA-based analytics drive optimization and reporting across departments.

Competenze

• Bachelor’s degree in Marketing, Graphic Design, Advertising, or related field.
• Demonstrated experience using Google Analytics.
• Excellent writing and communication skills.

Mansioni

• Create content and schedules for emails, social media accounts, and events.
• Manage guest communications.
• Plan and organize monthly member updates and newsletter content.
• Provide weekly marketing analytics and data using Google Analytics.
• Serve as liaison with external advertising and digital agencies.
• Develop relationships with vendors and influencers to grow the brand’s presence.
• Attend local networking functions.
• Work closely with other departments across Treetops Resort.
• Management of direct reports: Social Media & Content Creator.

Conoscenze

Content creation

Email campaigns

Social media management

Project management

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

Google Analytics

Descrizione del lavoro

Create the Fun. Tell the Story. Inspire the Adventure.At Treetops Resort, every day is an opportunity to create unforgettable experiences. From championship golf and legendary skiing to dining, spa escapes, and Northern Michigan adventures, our marketing team helps share those experiences with guests and members.We’re looking for a Marketing Manager to coordinate guest communications, create compelling content, collaborate with outside marketing partners, and keep marketing efforts organized and measurable.This position reports to the Director of Sales and Marketing.What You’ll DoYou’ll help coordinate Treetops’ marketing communications, creative content, partnerships, and reporting across the resort.Responsibilities include:Create content and schedules for emails, social media accounts, and events.Manage guest communications.Plan and organize monthly member updates and newsletter content.Provide weekly marketing analytics and data using Google Analytics.Serve as liaison with external advertising and digital agencies.Develop relationships with vendors and influencers to grow the brand’s presence.Attend local networking functions.Work closely with other departments across Treetops Resort.Management of direct reports: Social Media & Content CreatorPerform other duties as needed.What We’re Looking ForThe ideal candidate is equal parts strategic thinker, creative communicator, organized project manager, and collaborative brand ambassador—someone who can turn great ideas into coordinated marketing efforts that connect with guests and support resort goals.Qualifications include:Bachelor’s degree in Marketing, Graphic Design, Advertising, or another related field.Demonstrated experience using Google Analytics.Must be at least 21 years of age.At least two years of demonstrated experience in a related field.Excellent writing and communication skills.Ability to organize and prioritize work.Strong desire to work in a team environment.What Makes You SuccessfulSuccessful candidates will:Communicate clearly and professionally with guests, colleagues, agencies, and marketing partners.Balance creative storytelling with strong organization, attention to detail, and dependable follow-through.Take initiative, anticipate marketing needs, and keep projects moving toward deadlines.Build productive relationships across resort departments and with external vendors and influencers.Use Google Analytics and campaign performance data to identify opportunities and recommend improvements.Coordinate multiple campaigns and communications while maintaining a consistent Treetops brand voice.Bring fresh ideas to guest communications, member updates, events, and promotional content.Thrive in a team-oriented environment and adapt to changing priorities in a four-season resort.Take ownership of results and look for ways to support business goals and improve the guest experience.Why Treetops?At Treetops Resort, our culture is built around four core values:Always Winning with Gritty TeamworkCreate the FunDo What You Say…and a Little MoreCrisp and CleanWe believe our team members are our greatest asset. Here, you’ll work alongside passionate professionals helping showcase a premier four-season Northern Michigan destination.Come create the fun with us at Treetops Resort.