Marketing Director: Growth & Revenue at Resort

Islands Management Company LLC; Buford (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Lanier Islands Resort seeks a Director of Marketing to lead the integrated marketing strategy and drive revenue growth across lodging, meetings, weddings, golf, and resort experiences. You will manage brand consistency, digital channels, CRM, and guest communications while partnering with cross-functional teams including Sales, Rooms, F&B, and Events.

The role requires guiding annual plans, budgets, and performance metrics, with hands-on execution in a fast-paced environment and a focus on

Qualifications

• Bachelor's degree in Marketing, Hospitality, Communications, Business, or a related field.
• Seven or more years of progressively responsible marketing experience in hospitality or multi‑revenue properties.
• Experience developing annual marketing plans and budgets and presenting strategy to senior leadership.
• Strong knowledge of hospitality demand generation, digital marketing, CRM, paid media, content, social media, SEO, website conversion, and marketing analytics.

Responsibilities

• Develop and lead the annual resort-wide marketing and communications strategy, budget, calendar, and channel plan.
• Create integrated marketing plans for leisure, meetings, corporate groups, events, and resort experiences.
• Drive demand and revenue through a mix of brand building, acquisition, conversion, retention, and loyalty.
• Establish KPIs, dashboards, and measurement frameworks to optimize investment and channels.
• Oversee brand strategy and consistency across advertising, website, email, and guest touchpoints.
• Lead digital marketing strategy including paid search, social, programmatic, SEO, and content.
• Own website strategy and performance with content, UX, analytics, and revenue-driving CTAs.
• Lead CRM, email marketing, and customer lifecycle programs to increase engagement and bookings.

Skills

Strategic thinking

Leadership

Budget management

Analytics

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing, Hospitality, Communications, Business, or a related field

Tools

GA4

Google Ads

Meta Ads Manager

LinkedIn

TikTok

CRM

Revinate

SynXis

CMS

SEO tools

Job description

Lanier Islands Resort seeks a Director of Marketing to lead the integrated marketing strategy and drive revenue growth across lodging, meetings, weddings, golf, and resort experiences. You will manage brand consistency, digital channels, CRM, and guest communications while partnering with cross-functional teams including Sales, Rooms, F&B, and Events.

The role requires guiding annual plans, budgets, and performance metrics, with hands-on execution in a fast-paced environment and a focus on