Marketing Director: Growth, Loyalty & Events

Fortune Bay Resort Casino

Tower (MN)

On-site

USD 92,000 - 138,000

Full time

4 days ago

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Job summary

Fortune Bay Resort Casino is seeking a Director of Marketing to lead marketing, player development, branding, and digital engagement across the casino, hotel, marina, and dining venues. Reporting to the General Manager, you will drive revenue growth, guest loyalty, and market share in Northern Minnesota's premier destination.

The role requires strategic vision, data-driven decision making, and leadership of a multi-function marketing team.

Qualifications

Bachelor's degree in marketing, Business Administration, Communications, Hospitality, or a related field required; may be waived with education/experience mix or 7+ years leadership experience.
Strong understanding of casino marketing analytics and player reinvestment strategies.
Expertise in digital marketing, social media, and customer acquisition strategies.
Excellent leadership, communication, and negotiation skills.

Responsibilities

Develop and implement annual marketing and advertising plans aligned with Fortune Bay's goals.
Drive gaming and non-gaming revenue across units and monitor market opportunities.
Lead CRM and database marketing initiatives to grow loyalty program participation.
Oversee digital channels, brand management, and content across platforms.
Direct events, entertainment promotions, and partnerships to increase visitation.