Hybrid Marketing Insights Specialist – Content & Analytics

Alterra Mountain Company; United States; Hybrid; USD 36,000 - 44,000; Full time

Benefits offered by this job

Free Alterra season pass

Season pass for spouse & dependents 25

Discounts on lessons

Discounts on rentals

Employee housing available for elig.

Group health insurance

401K with matching

Paid time off

Pro deals on gear

Job summary

Crystal Mountain is looking for a highly organized, analytically curious marketer to lead its content engine and analytics-driven marketing planning. The role centers on building dashboards, conducting customer research, and translating data into actionable insights for cross-functional teams across Crystal Mountain’s marketing and resort operations.

You will partner with Communications, Creative, Digital, Sales, agencies, and resort departments to ensure data-driven decisions and up-to-date

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Communications, Consumer Research, or related field preferred.
• 2+ years of experience in marketing, analytics, research, content operations, hospitality, tourism, or related field.
• Strong analytical skills and comfort working with multiple data sources.
• Strong Excel skills and experience with marketing analytics/reporting platforms preferred.
• Experience with website, CRM/email, social, paid-media, or customer-experience analytics preferred.
• Ability to translate complex data into clear insights and recommendations.
• Strong organizational and project-management skills.
• Experience with customer research, surveys, segmentation, or audience development preferred.
• Strong written and verbal communication skills.
• Natural curiosity about consumer behavior and what drives decision-making.
• Ability to see connections across channels, audiences, campaigns, and guest experiences.
• Experience in ski, outdoor recreation, travel, tourism, hospitality, or the experience economy preferred.
• Demonstrated growth mindset and willingness to test, learn, and continually improve.

Responsibilities

• Analytics & Marketing Performance: Build dashboards, report performance, track KPIs, and compare against plans.
• Content Management & Content Engine: Maintain content calendar and coordinate across channels.
• Insights & Recommendations: Translate data into clear insights and recommendations for leadership.
• Audiences & Segmentation: Develop priority audience framework and personas.
• Market & Competitive Research: Monitor trends and competitor activity.
• Campaign & Marketing Support: Connect insights to campaign planning and execution.

Skills

Analytical thinking

Data-driven insights

Project management

Communication skills

Attention to detail

Ski/outdoor industry knowledge

Education

Bachelor's degree in Marketing, Business, Analytics, Communications, Consumer Research, or related field

Tools

Excel

Job description

Crystal Mountain is looking for a highly organized, analytically curious marketer to lead its content engine and analytics-driven marketing planning. The role centers on building dashboards, conducting customer research, and translating data into actionable insights for cross-functional teams across Crystal Mountain’s marketing and resort operations.

You will partner with Communications, Creative, Digital, Sales, agencies, and resort departments to ensure data-driven decisions and up-to-date