VP Marketing for Resorts - Growth, Brand & Revenue

Vacation Myrtle Beach; Myrtle Beach (SC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Salary: $150k base plus bonus

Benefits: health, 401(k), PTO

Relocation assistance

Direct access to leadership

Job summary

Vacation Myrtle Beach is seeking a marketing leader to own the marketing department for all resorts and drive direct revenue. You will set strategy, manage the budget, and guide a four-person team with agencies and vendors, ensuring cohesive brand execution and measurable results.

You will direct paid search and paid social campaigns to boost direct bookings, grow email and SMS programs, and elevate brand presence across websites, social channels, and creative assets.

Qualifications

• Hotel or resort marketing experience is required.
• Experience with paid search, social, branding, and email/SMS marketing.
• Proven track record of managing marketing budgets and delivering measurable results.
• Hands-on use of AI tools in marketing strategy and execution.
• Experience leading a team and managing agencies.
• 8+ years in marketing, advertising, or hospitality marketing.
• Bachelor's degree in marketing, communications, or related field preferred.

Responsibilities

• Own marketing strategy, budget, and results for all resorts.
• Lead and develop a team of four marketing professionals, and manage agencies and vendors.
• Direct paid search and paid social campaigns that drive direct bookings.
• Build and protect the brand across our resorts, website, social channels, and creative.
• Grow email and SMS marketing programs that bring guests back year after year.
• Plan and manage the marketing budget, with clear reporting on return on ad spend, direct revenue, and occupancy.
• Bring AI into how the team plans, creates, targets, and measures campaigns.
• Partner with our revenue and distribution team and resort operations to fill rooms and deliver a great guest experience.

Skills

Paid search

Social media marketing

Branding

Email marketing

SMS marketing

Budget management

AI tools

Team leadership

Hospitality marketing

Education

Bachelor's degree

Tools

AI tools

Job description

Vacation Myrtle Beach is seeking a marketing leader to own the marketing department for all resorts and drive direct revenue. You will set strategy, manage the budget, and guide a four-person team with agencies and vendors, ensuring cohesive brand execution and measurable results.

You will direct paid search and paid social campaigns to boost direct bookings, grow email and SMS programs, and elevate brand presence across websites, social channels, and creative assets.