Marketing Manager - Community & Digital Campaigns

Ymca; Denver (CO); On-site; USD 60,000 - 62,000; Full time

Benefits offered by this job

Health and Vision Care

Dental

Generous Retirement Contribution - 10%

Paid Time off

Paid Sick Leave

Paid Holidays

Free Membership

Program Discounts

Employee Assistance Program

Job summary

YMCA of Metropolitan Denver is seeking an experienced Marketing Manager to lead multi-channel campaigns supporting membership, programs, fundraising and community engagement.

The role involves developing email strategies, social media calendars, and paid ads, while ensuring brand consistency and data-driven optimization. In-person Denver-based role with possible future remote flexibility, requiring collaboration with leadership and program teams.

Qualifications

• Bachelor's degree in marketing, communications, digital media or related field; 2+ years of digital marketing experience.
• Experience with email marketing and automation, organic and paid social media, digital advertising, audience segmentation and campaign optimization.
• Familiarity with content management systems and basic HTML; proficient with analytics tools, including GA4.
• Strong writing, editing, and project management skills; ability to manage multiple priorities independently.

Responsibilities

• Develops and manages email strategy, calendars, audience segmentation, testing and automations.
• Creates organic social media strategies, content calendars, and analyzes performance.
• Manages paid advertising campaigns across Google Ads, Meta, and other networks.
• Oversees website content updates and improves engagement and user experience.
• Leads mobile app and SMS marketing calendars and messaging approaches.
• Analyzes multi-channel marketing performance and maintains dashboards.
• Advises leadership on marketing approaches and prioritizes requests.
• Coordinates promotional materials and events.
• Ensures brand standards across channels and inclusive communications.
• Identifies opportunities to improve marketing systems and tools.
• Manages multiple projects and deadlines with minimal supervision.
• Supports events and communications during evenings/weekends as needed.

Skills

Email marketing

Social media

Digital advertising

Analytics

Campaign optimization

Project management

Creative tools

Marketing systems

Education

Bachelor's degree in marketing/communications/digital media

Tools

Canva

Adobe Creative Cloud

CapCut

Google Tag Manager

Job description

YMCA of Metropolitan Denver is seeking an experienced Marketing Manager to lead multi-channel campaigns supporting membership, programs, fundraising and community engagement.

The role involves developing email strategies, social media calendars, and paid ads, while ensuring brand consistency and data-driven optimization. In-person Denver-based role with possible future remote flexibility, requiring collaboration with leadership and program teams.