Marketing Manager

The National Council of Young Men’s Christian Associations of the United States of America; Exeter, Northern (NH, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Southern District YMCA seeks a Marketing Manager to tell the YMCA story and strengthen engagement throughout the community. You will lead marketing initiatives, own organization-wide marketing efforts, and report to senior leadership as the primary marketing professional.

The ideal candidate is proactive, collaborative, and capable of building strong relationships across departments and the community, with experience in strategy, creativity, and communications to advance the YMCA’s mission.

Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, Business, or related field preferred; equivalent experience considered.
• Demonstrated experience leading marketing initiatives and managing projects from strategy through execution.
• Demonstrated leadership and people management skills, with the ability to provide direction, delegate responsibilities, support performance, and foster accountability among staff and volunteers.
• Three to five years of progressively responsible experience in marketing, communications, digital media, or a related field.
• Experience managing social media platforms, email marketing, websites, and digital communications.
• Proficiency with Microsoft Office and Adobe Creative Suite; Canva and Constant Contact experience preferred.
• Experience with photography and basic video production.
• Strong writing, editing, and proofreading skills.
• Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
• Ability to work independently while collaborating effectively with multiple departments.
• Nonprofit, recreation, education, or community organization experience is preferred
• Ability to attend evening and weekend events as required.

Responsibilities

• Lead marketing efforts and drive organization-wide marketing initiatives.
• Serve as the organization’s primary marketing professional and report to senior leadership.
• Execute marketing and communication initiatives while contributing to broader organizational goals.
• Build relationships across the organization and community and promote programs.
• Track and communicate community impact and opportunities for storytelling.

Skills

Marketing strategy

Project leadership

Social media management

Email marketing

Content creation

Writing & editing

Communication

Event coordination

Education

Bachelor's degree in marketing, communications, public relations, business, or related field

Tools

Microsoft Office

Adobe Creative Suite

Canva

Constant Contact

Job description

The Southern District YMCA is seeking an enthusiastic, creative, and service-oriented Marketing Manager to tell the YMCA story and strengthen engagement throughout our community.

This position is ideal for an experienced marketing manager with the expertise and initiative to lead marketing efforts, drive strategic priorities, and hold ownership of organization-wide marketing initiatives. Reporting to senior leadership, the Marketing Manager serves as the organization's primary marketing professional, leading the execution of marketing and communication initiatives while contributing to broader organizational goals.

The ideal candidate is a positive, collaborative marketing leader who demonstrates initiative, sound judgment, and the ability to build strong relationships across the organization and community. This individual is a strategic and creative problem-solver who can identify opportunities, navigate challenges, and develop innovative approaches to promote programs as well as track and communicate community impact. Success in this role requires experience, talent, diplomacy, professionalism, adaptability, exceptional organizational skills, and a genuine commitment to advancing the YMCA's mission and serving others.

• Bachelor’s degree in marketing, Communications, Public Relations, Business, or related field preferred; equivalent experience considered.
• Demonstrated experience leading marketing initiatives and managing projects from strategy through execution.
• Demonstrated leadership and people management skills, with the ability to provide direction, delegate responsibilities, support performance, and foster accountability among staff and volunteers.
• Three to five years of progressively responsible experience in marketing, communications, digital media, or a related field.
• Experience managing social media platforms, email marketing, websites, and digital communications.
• Proficiency with Microsoft Office and Adobe Creative Suite; Canva and Constant Contact experience preferred.
• Experience with photography and basic video production.
• Strong writing, editing, and proofreading skills.
• Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
• Ability to work independently while collaborating effectively with multiple departments.
• Nonprofit, recreation, education, or community organization experience is preferred
• Ability to attend evening and weekend events as required.

REQUIREMENTS

• Ability to move throughout YMCA facilities and outdoor program areas, some with rough terrain, for extended periods.
• Ability to lift and carry up to 25 pounds of marketing materials, or equipment.
• Ability to travel between YMCA locations and community event sites.
• Ability to sit or stand for long periods.
• Ability to work on a computer for extended periods.
• Ability to communicate professionally and effectively in person, on phone and via email.

CERTIFICATIONS

• CPR/AED and First Aid Certification (YMCA provided)
• YMCA required safety and compliance training, including Child Abuse Prevention, Bloodborne Pathogens, Hazard Communication, and New Employee Safety Orientation.