Marketing Specialist — Flexible Hours & Growth Path

Ymca-of-Metropolitan-Chicag; Beaverton (MI); On-site; USD 55,000 - 58,000; Full time

Benefits offered by this job

Competitive salaries

Health, dental, and vision insurance

Generous PTO and holidays

403(b) plan

Learning opportunities

Diversity, equity, and inclusion

Program discounts

Employee assistance programs

Company-sponsored events

Job summary

Ymca-of-Metropolitan-Chicag is seeking a Marketing Specialist to support the execution of campaigns promoting YMCA programs and community impact across assigned portfolios. This role collaborates with marketing leadership and internal partners to implement approved strategies, coordinate campaigns, and track performance.

The ideal candidate is detail-oriented, collaborative, and eager to grow their marketing skills within a mission-driven organization.

Qualifications

• Bachelor’s degree in marketing, communications, or preferred equivalent.
• Minimum of 3-5 years of related work experience.
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion.
• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns.
• Ability to achieve results by taking a proactive long-term view of business goals and objectives.

Responsibilities

• Execute marketing campaigns across digital, email, and other channels using established strategies and templates
• Support assigned portfolios including community hubs and hyperlocal initiatives by coordinating campaign timelines and deliverables
• Collaborate with internal teams to gather information, clarify needs, and implement approved marketing requests
• Assist with audience segmentation and messaging using existing data and tools
• Track campaign performance and prepare basic reports to share results, trends, and recommendations
• Support testing and optimization efforts such as subject lines, content variations, and scheduling under direction
• Maintain marketing assets, calendars, and documentation to ensure accuracy and consistency
• Ensure all materials align with YMCA brand standards, inclusion practices, and organizational policies
• Work in partnership with marketing leadership, program staff, and other departments to support marketing goals
• Participate in planning meetings and provide status updates on assigned work
• Communicate clearly and professionally with internal stakeholders regarding timelines and deliverables
• Communities (hubs/learning sites)
• Community relations

Skills

Campaign execution

Audience segmentation

Cross-functional collaboration

Education

Bachelor’s degree in marketing or communications

Job description

Ymca-of-Metropolitan-Chicag is seeking a Marketing Specialist to support the execution of campaigns promoting YMCA programs and community impact across assigned portfolios. This role collaborates with marketing leadership and internal partners to implement approved strategies, coordinate campaigns, and track performance.

The ideal candidate is detail-oriented, collaborative, and eager to grow their marketing skills within a mission-driven organization.