Marketing Manager

Southern District YMCA; Exeter (NH); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Free YMCA family membership with build

Paid Time Off

Floating Day Off per quarter

401(a) Plan with 10% match

Group Life Insurance

Long-Term Disability

Short-Term Disability

Employee Assistance Program (EAP)

Employee Development Training

Job summary

Southern District YMCA is seeking a Marketing Manager to lead marketing initiatives, promote programs, and strengthen community engagement. The role reports to senior leadership and requires strategic thinking, creativity, and strong collaboration across the organization.

The ideal candidate will drive marketing priorities, develop compelling content, manage campaigns, and track impact to advance the YMCA's mission and services.

Qualifications

• Bachelor's degree in marketing, communications, public relations, business, or related field preferred; equivalent experience considered.
• Three to five years of progressively responsible experience in marketing, communications, digital media, or a related field.
• Experience managing social media platforms, email marketing, websites, and digital communications.
• Strong writing, editing, and proofreading skills.
• Nonprofit, recreation, education, or community organization experience is preferred.
• Ability to attend evening and weekend events as required.

Responsibilities

• Develop and execute the organization's overall marketing strategy.
• Create annual marketing plans aligned with organizational goals.
• Plan, develop, coordinate, and execute integrated marketing campaigns and community initiatives.
• Oversee the YMCA's social media channels and content calendars.
• Maintain website content, email campaigns, and digital advertising initiatives.
• Collaborate with department leaders to support membership growth, program enrollment, and fundraising.
• Manage marketing budget and vendor relationships.

Job description

Description

The Southern District YMCA is seeking an enthusiastic, creative, and service-oriented Marketing Manager to tell the YMCA story and strengthen engagement throughout our community.

This position is ideal for an experienced marketing manager with the expertise and initiative to lead marketing efforts, drive strategic priorities, and hold ownership of organization-wide marketing initiatives. Reporting to senior leadership, the Marketing Manager serves as the organization's primary marketing professional, leading the execution of marketing and communication initiatives while contributing to broader organizational goals.

The ideal candidate is a positive, collaborative marketing leader who demonstrates initiative, sound judgment, and the ability to build strong relationships across the organization and community. This individual is a strategic and creative problem-solver who can identify opportunities, navigate challenges, and develop innovative approaches to promote programs as well as track and communicate community impact. Success in this role requires experience, talent, diplomacy, professionalism, adaptability, exceptional organizational skills, and a genuine commitment to advancing the YMCA's mission and serving others.

OPTIONAL BENEFITS:

Medical, Dental, Vision, 403b, Roth Savings

YMCA PROVIDED BENEFITS:

• Free YMCA family membership with program discounts
• Paid Time Off
• 1 Floating Day Off per quarter
• 401(a) Plan after 1 year (the Y will match 10% of earnings)
• Group Life Insurance
• Long-Term Disability
• Short-Term Disability
• Employee Assistance Program (EAP)
• Employee Development Training

ESSENTIAL FUNCTIONS

Strategic Planning:

• Develop and execute the organization's overall marketing strategy.
• Create annual marketing plans aligned with organizational goals.
• Conduct market research to identify target audiences, growth opportunities, and marketing priorities that will increase membership, program participation, fundraising, and community engagement.
• Evaluate market trends and adjust strategies accordingly.
• Measure success of strategies through key performance indicators (KPIs).

Marketing & Communications:

• Plan, develop, coordinate, and execute integrated marketing campaigns and community initiatives that promote YMCA membership, childcare, summer camp, fundraising, events, and community impact.
• Create & execute compelling written and visual content for print, digital, email, website, and social media platforms.
• Oversee the YMCA's social media channels by developing content calendars, publishing content, monitoring engagement, and responding appropriately to inquiries.
• Capture high-quality photography and video that showcases YMCA programs, events, staff, volunteers, members, and community impact.
• Protect and strengthen the YMCA brand by ensuring consistency across all communications and marketing initiatives.
• Evaluate marketing campaign performance and recommend improvements based on data, trends, and organizational objectives.
• Collaborate with department leaders to develop marketing strategies that support program growth, member engagement, and fundraising efforts.
• Represent the YMCA at community events, meetings, and activities, some occurring outside of regular business hours, including evenings and weekends as required.

Website & Digital Marketing:

• Maintain and update website content, event listings, schedules, and program information.
• Coordinate email marketing campaigns and recurring e-newsletters.
• Plan, coordinate, and evaluate digital advertising campaigns and online engagement initiatives.
• Analyze website traffic, email performance, social media engagement, and digital marketing metrics to evaluate effectiveness and recommend improvements.

Collaboration & Organizational Support:

• Partner with department leaders to develop marketing plans that support membership growth, program enrollment, fundraising, and community engagement.
• Lead the planning and marketing of annual events, campaigns, and special initiatives.
• Collect member testimonials and impact stories that demonstrate the YMCA's mission.
• Drive volunteer recognition, Annual Campaign communications, and community outreach strategies.
• Manage Y-Gear merchandise inventory and coordinate the ordering, organization, and distribution of promotional materials to support membership, program, events, fundraising, and community engagement efforts.
• Maintain marketing assets, photo libraries, and communication resources.

Leadership & Collaboration:

• Provide leadership for marketing initiatives by coordinating cross-functional projects, directing marketing activities, and managing volunteers, interns, contractors, or other personnel supporting marketing initiatives or events.
• Serve as a collaborative marketing resource for staff across the association.
• Build positive working relationships with staff, members, volunteers, donors, community partners, and vendors.
• Represent the YMCA professionally at community events and presentations.
• Respond to requests with a solution-focused, customer-service mindset while balancing organizational priorities.

Budget Management

• Develop and manage the marketing budget.
• Monitor marketing expenditures and ensure effective use of resources.
• Evaluate campaign ROI and recommend adjustments to maximize impact.
• Obtain competitive quotes and manage relationships with marketing vendors and service providers.

Other Responsibilities:

• Stay current on marketing trends, digital platforms, and emerging technologies.
• Perform other duties and special projects as assigned to support YMCA operations and organizational goals.

Requirements

QUALIFICATIONS

• Bachelor's degree in marketing, Communications, Public Relations, Business, or related field preferred; equivalent experience considered.
• Demonstrated experience leading marketing initiatives and managing projects from strategy through execution.
• Demonstrated leadership and people management skills, with the ability to provide direction, delegate responsibilities, support performance, and foster accountability among staff and volunteers.
• Three to five years of progressively responsible experience in marketing, communications, digital media, or a related field.
• Experience managing social media platforms, email marketing, websites, and digital communications.
• Proficiency with Microsoft Office and Adobe Creative Suite; Canva and Constant Contact experience preferred.
• Experience with photography and basic video production.
• Strong writing, editing, and proofreading skills.
• Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
• Ability to work independently while collaborating effectively with multiple departments.
• Nonprofit, recreation, education, or community organization experience is preferred
• Ability to attend evening and weekend events as required.

PHYSICAL REQUIREMENTS

• Ability to move throughout YMCA facilities and outdoor program areas, some with rough terrain, for extended periods.
• Ability to lift and carry up to 25 pounds of marketing materials, or equipment.
• Ability to travel between YMCA locations and community event sites.
• Ability to sit or stand for long periods.
• Ability to work on a computer for extended periods.
• Ability to communicate professionally and effectively in person, on phone and via email.

CERTIFICATIONS

• CPR/AED and First Aid Certification (YMCA provided)
• YMCA required safety and compliance training, including Child Abuse Prevention, Bloodborne Pathogens, Hazard Communication, and New Employee Safety Orientation.

WHY JOIN THE YMCA?

• At the YMCA, you'll do more than market programs-you'll help inspire healthier lives, stronger families, and a more connected community. You'll work alongside passionate professionals who believe in collaboration, innovation, and making a meaningful difference every day. We offer a flexible work schedule, with some evening and weekend event participation required. You must be willing to travel between program locations as necessary with mileage reimbursement available.
• This position offers significant opportunity for professional growth and leadership development as the YMCA continues to expand its marketing and community engagement efforts. The full-time position will be hourly with eligible benefits.

YMCA LEADERSHIP COMPETENCIES:

Engaging Community: Builds bridges with others in the community to ensure the Y's work is community-focused and welcoming of all, providing community benefit.

Communication & Influence: Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y's cause.

Critical Thinking & Decision Making: Makes informed decisions based on logic, data, and sound judgment.

Functional Expertise: Executes superior technical skills for the role.

Developing Self & Others: Develops self and supports others (e.g., staff, volunteers, members, program participants), both formally and informally, to achieve their highest potential.

Southern District YMCA is an Equal Opportunities employer and embraces diversity in our employee population. It is the policy of SDYMCA to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or genetic information.