Strategic Marketing Manager: Elevate Community Impact

Southern District YMCA / Camp Lincoln, Inc.; Exeter (NH); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

403b

Roth Savings

Free YMCA family membership

Paid Time Off

Floating Day Off per quarter

401(a) Plan after 1 year (Y matches 10

Group Life Insurance

Long-Term Disability

Short-Term Disability

Employee Assistance Program (EAP)

Employee Development Training

Job summary

The Southern District YMCA is seeking an enthusiastic, creative, and service-oriented Marketing Manager to tell the YMCA story and strengthen engagement throughout our community.

Reporting to senior leadership, this full-time role leads marketing and communications, develops annual plans, manages campaigns, content, events, and digital channels, and represents the YMCA at community activities, including evenings and weekends as required.

Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, Business, or related field preferred; equivalent experience considered.
• Demonstrated experience leading marketing initiatives and managing projects from strategy through execution.
• Demonstrated leadership and people management skills, with the ability to provide direction, delegate responsibilities, support performance, and foster accountability among staff and volunteers.
• Three to five years of progressively responsible experience in marketing, communications, digital media, or a related field.
• Experience managing social media platforms, email marketing, websites, and digital communications.

Responsibilities

• Develop and execute the organization's overall marketing strategy.
• Create annual marketing plans aligned with organizational goals.
• Conduct market research to identify target audiences, growth opportunities, and marketing priorities that will increase membership, program participation, fundraising, and community engagement.
• Evaluate market trends and adjust strategies accordingly; measure success with KPIs.
• Plan, develop, coordinate, and execute integrated marketing campaigns and community initiatives that promote YMCA membership, childcare, summer camp, fundraising, events, and community impact.
• Create and execute compelling written and visual content for print, digital, email, website, and social media platforms.
• Oversee the YMCA's social media channels by developing content calendars, publishing content, monitoring engagement, and responding to inquiries.

Skills

Marketing strategy

Project management

Leadership

Digital marketing

Content creation

Social media management

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field

Tools

Adobe Creative Suite

Canva

Microsoft Office

CRM tools

Job description

The Southern District YMCA is seeking an enthusiastic, creative, and service-oriented Marketing Manager to tell the YMCA story and strengthen engagement throughout our community.

Reporting to senior leadership, this full-time role leads marketing and communications, develops annual plans, manages campaigns, content, events, and digital channels, and represents the YMCA at community activities, including evenings and weekends as required.