Marketing Manager

YMCA of Metropolitan Denver; Denver (CO); Hybrid; USD 60,000 - 62,000; Full time

Benefits offered by this job

Health care benefits

Dental benefits

Retirement options (10% company match)

Paid time off

Paid holidays

Free membership

Job summary

The YMCA of Metropolitan Denver seeks a Marketing Manager to lead multi-channel marketing initiatives supporting membership, programs, fundraising and community engagement.

You will develop email, social, paid media strategies, manage campaigns from planning to evaluation, and collaborate across departments to strengthen the Y brand while delivering measurable results.

Qualifications

• Bachelor's degree in marketing, communications, digital media or related field.
• Minimum of two years managing digital marketing campaigns.
• Experience with email marketing and automation.
• Familiarity with content management systems and basic HTML.
• Analytics knowledge including GA4 and campaign measurement.
• Strong writing, editing and project management skills.

Responsibilities

• Develops and manages multi-channel marketing campaigns supporting membership, programs, fundraising and community engagement.
• Lead email marketing strategy and automation across campaigns.
• Create organic social media strategies and content calendars; manage paid social.
• Manage Google Ads, Meta campaigns and optimize spending based on performance.
• Update website content and improve user experience.
• Analyze performance dashboards and report insights to stakeholders.
• Collaborate with cross-functional teams and departments to align marketing with priorities.
• Ensure brand standards across channels and advocate inclusive communications.
• Support events and community initiatives with promotional materials.

Skills

Email Marketing

Social Media Strategy

Digital Marketing

Analytics

Project Management

Content Creation

Brand Stewardship

Team Collaboration

Education

Bachelor's degree in marketing/communications/digital media

Tools

Canva

Adobe Creative Cloud

CapCut

Google Tag Manager

Google Business Profiles

Daxko CRM

Job description

Job DetailsLevel: ExperiencedJob Location: YMCA of Metropolitan Denver - Denver, CO 80221Position Type: Full TimeSalary Range: $60,000.00 - $62,000.00 Salary LOCATION: Denver, Colorado IN-PERSON POSITION, with the potential for some remote flexibility in the future

Calling all storytellers, brand-builders & creative thinkers!

We’re looking for our nextMarketing Manager!

This isn’t just about creating great content (although we definitely want that, too!). It’s about telling the stories of people, programs, and communities—and helping more people discover how they canachieve, connect, and belong at the Y.

As our Marketing Manager, you’ll have the opportunity to:

• Bring creative ideas to life
• Tell stories that make people stop scrolling
• Collaborate with teams across the Y
• Strengthen a brand that stands for something
• Help connect more people to our mission and community

We’re looking for someone who brings creativity, curiosity, collaboration, and a little marketing magic to the table.

POSITION SUMMARY

The Manager, Marketing is an experienced individual contributor who manages and optimizes multi-channel marketing strategies and campaigns that support YMCA membership, program participation, fundraising and community engagement.

Working within established organizational goals, budgets and brand standards, this position exercises independent judgment in determining audience strategies, campaign approaches, channel selection, timing, prioritization and optimization.

The Manager evaluates marketing needs, recommends solutions to internal partners, manages campaigns from planning through evaluation, and uses performance data to recommend improvements and inform future marketing decisions.

Working collaboratively with the Marketing and Communications team, executive directors and department leaders, this position serves as a marketing resource and advisor across membership, fundraising, youth development, sports, aquatics and other YMCA priorities.

OUR PATH

For 150 years, the YMCA of Metro Denver has been more than a place - it is a movement that lifts spirit, mind and body for all. Our direction is clear: Elevate Lives and Rise Together. Grounded by our mission and strengthened by the global YMCA movement we will elevate our people, purpose, partnerships and promise.

SUPERVISORY RESPONSIBILITIES

This position does not have direct supervisory responsibilities.

ESSENTIAL FUNCTIONS/EXPECTATIONS

• Email Marketing & Lead Automation: Develops and manages email strategy, calendars, audience segmentation, testing and automations; builds and deploys campaigns supporting membership, programs, fundraising and operational priorities.
• Social Media: Develops organic social media strategies and content calendars; determines content approaches, evaluates trends, publishes content and adjusts strategies based on audience performance.
• Paid Digital Media: Manages paid advertising campaigns across Google Ads, Meta and other digital networks; determines targeting and placements and optimizes approved campaign spending based on performance.
• Website & Digital Presence: Manages routine website content updates and evaluates and recommends improvements to content, engagement and user experience.
• Mobile App & SMS Marketing: Manages mobile app and SMS promotional calendars; determines appropriate audiences, timing and messaging approaches based on organizational priorities.
• Analytics & Performance: Analyzes multi-channel marketing performance, maintains dashboards and reports, identifies trends and recommends strategies to improve campaign effectiveness and conversion.
• Marketing Consultation & Prioritization: Advises executive directors and department leaders on marketing approaches and exercises independent judgment in prioritizing requests, channels, timing and resources.
• Event & Promotional Support: Develops promotional approaches and coordinates marketing materials, merchandise and logistical support for YMCA and community events.
• Brand Stewardship: Applies YMCA brand standards across marketing channels and advises internal partners on effective, inclusive and brand-aligned communications.
• Continuous Improvement: Identifies opportunities to improve marketing systems, processes and campaigns and recommends appropriate use of emerging digital marketing practices and tools.
• Project Management: Independently manages multiple projects, priorities and deadlines and resolves challenges within established organizational goals and parameters.
• Organizational Support: Provides occasional evening and weekend support for events, programs and time-sensitive communications, including inclement weather updates.
• Mission & Values: Demonstrates the YMCA values of caring, honesty, respect and responsibility and supports communications and workplace practices that foster inclusion and belonging.

LEADERSHIP COMPETENCIES

• Collaboration
• Communication & Listening
• Critical Thinking & Decision Making
• Problem Solving
• Systems Thinking
• Inclusion
• Relationship Building
• Functional Expertise

WORK ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach and must be able to move around the work environment. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision and the ability to adjust. Occasional support for indoor and outdoor community events across YMCA facilities on evenings and weekends may be required. The noise level in the work environment is usually moderate.

DISCLAIMER

The YMCA of Metropolitan Denver reserves the right to modify, add, or remove job duties and responsibilities as business needs evolve.

EQUAL OPPORTUNITY EMPLOYER STATEMENT

The YMCA of Metropolitan Denver is an equal opportunity employer and is committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or any other status protected by applicable federal, state, or local law.

CHILD ABUSE PREVENTION & RISK MANAGEMENT

The YMCA is committed to the safety and well-being of all children and vulnerable individuals. As part of our commitment to child abuse prevention and Praesidium accreditation standards, all employees are required to comply with YMCA abuse prevention policies, including screening, training, supervision, and reporting requirements.

QUALIFICATIONS

• Education & Experience: Bachelor's degree in marketing, communications, digital media or a related field, or an equivalent combination of education, training and relevant experience. Minimum of two years of experience managing digital marketing campaigns.
• Digital Marketing: Experience with email marketing and automation, organic and paid social media, digital advertising, audience segmentation and campaign optimization.
• Marketing Systems: Experience with email, social media management and paid advertising platforms; familiarity with content management systems and basic HTML.
• Analytics: Working knowledge of GA4 and other digital analytics tools with the ability to interpret campaign performance and recommend improvements.
• Communication & Project Management: Excellent writing, editing, proofreading, organization and project management skills with the ability to manage multiple priorities independently.
• Decision Making: Demonstrated ability to analyze information, exercise professional judgment and make recommendations within established organizational goals and parameters.
• Creative Tools: Experience with Canva, Adobe Creative Cloud, CapCut or similar design and content creation tools.
• Preferred: Experience with Google Tag Manager, Google Business Profiles and Daxko or similar membership/CRM systems.

BENEFITS

• Health and Vision Care
• Dental
• Generous Retirement Contribution Options -Includes company contribution of 10% once eligibility is met
• Paid Time off
• Paid Sick Leave
• Paid Holidays
• Free Membership
• Program Discounts
• Employee Assistance Program