Strategic Marketing Lead for Community Impact

Southern District YMCA; Exeter (NH); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Free YMCA family membership with build

Paid Time Off

Floating Day Off per quarter

401(a) Plan with 10% match

Group Life Insurance

Long-Term Disability

Short-Term Disability

Employee Assistance Program (EAP)

Employee Development Training

Job summary

Southern District YMCA is seeking a Marketing Manager to lead marketing initiatives, promote programs, and strengthen community engagement. The role reports to senior leadership and requires strategic thinking, creativity, and strong collaboration across the organization.

The ideal candidate will drive marketing priorities, develop compelling content, manage campaigns, and track impact to advance the YMCA's mission and services.

Qualifications

• Bachelor's degree in marketing, communications, public relations, business, or related field preferred; equivalent experience considered.
• Three to five years of progressively responsible experience in marketing, communications, digital media, or a related field.
• Experience managing social media platforms, email marketing, websites, and digital communications.
• Strong writing, editing, and proofreading skills.
• Nonprofit, recreation, education, or community organization experience is preferred.
• Ability to attend evening and weekend events as required.

Responsibilities

• Develop and execute the organization's overall marketing strategy.
• Create annual marketing plans aligned with organizational goals.
• Plan, develop, coordinate, and execute integrated marketing campaigns and community initiatives.
• Oversee the YMCA's social media channels and content calendars.
• Maintain website content, email campaigns, and digital advertising initiatives.
• Collaborate with department leaders to support membership growth, program enrollment, and fundraising.
• Manage marketing budget and vendor relationships.

Job description

Southern District YMCA is seeking a Marketing Manager to lead marketing initiatives, promote programs, and strengthen community engagement. The role reports to senior leadership and requires strategic thinking, creativity, and strong collaboration across the organization.

The ideal candidate will drive marketing priorities, develop compelling content, manage campaigns, and track impact to advance the YMCA's mission and services.