Broadcast & ProAV Marketing Lead

Pivot + Edge; Dallas (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Macnica Americas, Inc. is seeking a driven Vertical MarCom Manager for Broadcast & ProAV to own marketing communications across channels in North America and Europe.

You will develop integrated campaigns, create content, and work with demand generation, sales, and technical teams to position Macnica's media solutions with the right buyers.

This role offers a pathway to influence go-to-market strategies and expand our ProAV footprint in a fast-paced tech environment.

Qualifications

• Experience marketing to engineering/technical audiences in broadcast, ProAV, or electronics sectors.
• Familiarity with IP media workflows and industry standards (e.g. SMPTE ST 2110, IPMX).
• Proven ability to create long- and short-form content; whitepapers, case studies, webinars, social posts.

Responsibilities

• Develop and own the annual vertical marketing plan for Broadcast & ProAV, aligned to MAI and MAE targets.
• Build product marketing and launch programs for Macnica's broadcast and ProAV solutions.
• Create and manage a continuous content program including blogs, case studies, webinars, and social posts.
• Translate complex media technology topics into messaging for engineering and business audiences.
• Brief and manage external agencies on vertical-specific deliverables; review assets.

Skills

Marketing to engineers

IP media workflows

Strong writing

Marketing automation

Cross-functional collaboration

Willingness to travel

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

CRM systems (e.g. Salesforce)

Job description

Macnica Americas, Inc. is seeking a driven Vertical MarCom Manager for Broadcast & ProAV to own marketing communications across channels in North America and Europe.

You will develop integrated campaigns, create content, and work with demand generation, sales, and technical teams to position Macnica's media solutions with the right buyers.

This role offers a pathway to influence go-to-market strategies and expand our ProAV footprint in a fast-paced tech environment.