Marketing Manager: B2B AEC Growth & Proposals

Construction Material Testing; Hartford (CT); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and search performance, manage the qualifications library, and drive campaigns that open new markets. You will collaborate with engineers to create technical content and ensure consistent branding.

The role emphasizes measurable outcomes through proposals, site performance, and market outreach, with travel to regional offices as needed. AEC industry experience is valued.

Qualifications

• 5+ years of B2B marketing experience, with 2+ years in AEC or related sectors.
• Experience with website stacks, SEO analytics, and CRM systems.
• Proven ability to develop proposals and qualifications packages for professional services.

Responsibilities

• Own the company website and search program, including analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce a content calendar with engineers for technical articles and case material.
• Run marketing campaigns (email, LinkedIn, events) for new markets and report results monthly.
• Ensure brand, messaging, and claims stay accurate across all channels.

Skills

B2B marketing

AEC construction sector

Website analytics

CRM

Copywriting

Proposals/ qualifications

Calendar management

Industry knowledge (compaction tests)

Tools

CRM platforms

SEO analytics tools

Content management systems

Job description

Construction Material Testing seeks a Marketing Manager to own the website and search performance, manage the qualifications library, and drive campaigns that open new markets. You will collaborate with engineers to create technical content and ensure consistent branding.

The role emphasizes measurable outcomes through proposals, site performance, and market outreach, with travel to regional offices as needed. AEC industry experience is valued.