Marketing Manager for B2B AEC Growth

Construction Material Testing; Lafayette (LA); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library, and drive content creation. You will coordinate with engineers on technical articles, project stories, and case material while running targeted campaigns to open new markets.

The role emphasizes hands-on execution, precise messaging, and a measurable focus on proposals and inquiries from targeted markets.

Qualifications

• 5+ years in B2B marketing, ideally in AEC/related sectors.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Proven ability to create proposals or qualifications packages for professional services.
• Organized enough to run a calendar and manage multiple projects.
• Curious to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

Website stack

SEO analytics

CRM

Copywriting

Proposal development

Campaign management

Calendar management

Curiosity about compaction tests

Tools

CRM systems

Google Analytics

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and search performance, manage the qualifications library, and drive content creation. You will coordinate with engineers on technical articles, project stories, and case material while running targeted campaigns to open new markets.

The role emphasizes hands-on execution, precise messaging, and a measurable focus on proposals and inquiries from targeted markets.