Strategic Marketing Lead for Graduate Programs

University of Southern California; Glendale (CA); Sur place; USD 114 000 - 156 000; Plein temps

Avantages offerts par ce poste

Health benefits

Tuition benefits

Professional development

Résumé du poste

University of Southern California’s Marshall School of Business seeks a Marketing Manager to lead strategy and operations that engage prospective USC Marshall graduate students. You will shape integrated advertising, events, and experiences to raise brand awareness and drive consideration across channels.

You will collaborate with marketing, communications, and admissions teams, translate priorities into plans, and guide staff and external partners to deliver high-impact campaigns with rigorous

Qualifications

• Bachelor's degree or combined experience/education as a substitute for the minimum education.
• Five years of progressively responsible experience in marketing or a related field—experience in a creative advertising agency or managing agency workflows preferred.
• Thorough knowledge of marketing principles, practices, methodologies and techniques.
• Demonstrated experience developing and implementing marketing strategies, plans and campaigns.
• Strong written and verbal communication skills and creative judgment.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to build productive relationships and collaborate effectively across teams and organizational levels.

Responsabilités

• Lead day-to-day marketing operations and develop short- and long-range strategies that advance brand marketing and demand generation objectives.
• Partner with leadership and key stakeholders to establish marketing goals, identify target audiences and translate priorities into actionable plans.
• Supervise and develop assigned staff, establishing clear priorities and workflows while fostering collaboration.
• Leverage emerging technologies, including AI-enabled tools, to enhance marketing strategy and engagement while maintaining standards for privacy and accuracy.
• Effectively manage agency partners to align production and creative development with strategic plans.

Connaissances

Marketing strategy

Leadership

Data-driven decision making

Project management

Communication

AI-enabled tools

Formation

Bachelor's degree

Master's degree

Outils

AI tools

Description du poste

University of Southern California’s Marshall School of Business seeks a Marketing Manager to lead strategy and operations that engage prospective USC Marshall graduate students. You will shape integrated advertising, events, and experiences to raise brand awareness and drive consideration across channels.

You will collaborate with marketing, communications, and admissions teams, translate priorities into plans, and guide staff and external partners to deliver high-impact campaigns with rigorous