Marketing Manager, Higher Ed Growth & Strategy

TrulyHired; Los Angeles (CA); On-site; USD 114,000 - 156,000; Full time

Benefits offered by this job

Health benefits and retirement plans

Tuition benefits for staff and family

Professional development programs

Central Los Angeles location

Job summary

USC Marshall School of Business in Los Angeles seeks a Marketing Manager to drive strategy and operations for graduate program marketing. You will collaborate with marketing, communications and admissions teams to translate priorities into campaigns that elevate the USC Marshall brand and attract applicants.

The role emphasizes leadership, data-driven optimization, and partnership with agency teams to deliver integrated, multi-channel initiatives across digital, email, web and events.

Qualifications

• Bachelor's degree in marketing or related field required; advanced degree preferred.
• At least five years of progressive marketing experience, ideally in higher education or complex organizations.
• Strong knowledge of marketing principles, plans and campaigns; excellent communication skills.
• Proven ability to lead teams, manage budgets, and collaborate across departments.

Responsibilities

• Lead day-to-day marketing strategy and operations to reach prospective graduate students.
• Partner with leadership to set goals and translate priorities into actionable plans.
• Supervise staff and manage agency partners while ensuring brand standards.
• Leverage AI-enabled tools to enhance strategy, content, and measurement.
• Oversee integrated campaigns across paid, earned and owned media channels.

Skills

Marketing strategy

Brand management

Advertising campaigns

Team leadership

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Tools

AI-enabled tools

Job description

USC Marshall School of Business in Los Angeles seeks a Marketing Manager to drive strategy and operations for graduate program marketing. You will collaborate with marketing, communications and admissions teams to translate priorities into campaigns that elevate the USC Marshall brand and attract applicants.

The role emphasizes leadership, data-driven optimization, and partnership with agency teams to deliver integrated, multi-channel initiatives across digital, email, web and events.