Marketing Strategy Lead – Graduate Programs

USC Marshall School of Business; Los Angeles (CA); On-site; USD 114,000 - 156,000; Full time

Job summary

USC Marshall School of Business in Los Angeles seeks a Marketing Manager to lead strategy and operations that reach prospective students for graduate programs. The role partners with marketing, communications, and admissions to translate priorities into effective campaigns and content across paid, earned, and owned channels.

You will manage staff, collaborate across teams, and use data to optimize results while leveraging AI-enabled tools with a focus on brand integrity and student engagement.

Qualifications

• Bachelor's degree or combined experience/education as a substitute for the minimum education.
• Five years of progressively responsible experience in marketing or a related field—experience working within a creative advertising agency or managing creative advertising agency workflows strongly preferred.
• Thorough knowledge of marketing principles, practices, methodologies and techniques.
• Demonstrated experience developing and implementing marketing strategies, plans and campaigns.
• Strong written and verbal communication skills and creative judgment.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to build productive relationships and collaborate effectively across teams and organizational levels.

Responsibilities

• Lead day-to-day marketing operations and develop short- and long-range strategies that advance brand marketing and demand generation objectives.
• Partner with leadership and key stakeholders to establish marketing goals, identify target audiences and translate organizational priorities into actionable plans.
• Supervise and develop assigned staff, establishing clear priorities and workflows while fostering collaboration and professional growth.
• Thoughtfully leverage emerging technologies, including AI-enabled tools, to enhance marketing strategy, audience engagement, content development and operational effectiveness while maintaining appropriate standards for accuracy, privacy, quality and human judgment.
• Efficiently and effectively manage agency partners to align production and creative development efforts with strategic marketing plans.

Skills

Marketing strategy

Leadership

Advertising and branding

Data-driven marketing

Cross-functional collaboration

Education

Bachelor's degree

Job description

USC Marshall School of Business in Los Angeles seeks a Marketing Manager to lead strategy and operations that reach prospective students for graduate programs. The role partners with marketing, communications, and admissions to translate priorities into effective campaigns and content across paid, earned, and owned channels.

You will manage staff, collaborate across teams, and use data to optimize results while leveraging AI-enabled tools with a focus on brand integrity and student engagement.