Marketing Manager

USC University of Southern California; Los Angeles (CA); On-site; USD 114,000 - 156,000; Full time

Benefits offered by this job

Health benefits

Tuition benefits for staff and family

Professional development

Commuter benefits and campus perks

Job summary

USC Marshall School of Business Marketing Department seeks a Marketing Manager to lead strategy and operations for graduate programs. You will collaborate with marketing, communications, and admissions to translate priorities into campaigns, manage planning and execution, and leverage data to improve results across paid, earned, and owned media.

The role emphasizes staff leadership, cross-team collaboration, and responsible use of AI-enabled tools to enhance engagement while maintaining

Qualifications

• Bachelor's degree or combined experience/education as a substitute for the minimum education.
• Five years of progressively responsible experience in marketing or a related field—agency experience preferred.
• Thorough knowledge of marketing principles, practices, methodologies and techniques.
• Experience developing and implementing marketing strategies, plans and campaigns.
• Strong written and verbal communication skills and creative judgment.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to build productive relationships and collaborate effectively across teams.

Responsibilities

• Lead day-to-day marketing operations and develop short- and long-range strategies to advance brand marketing and demand generation objectives.
• Plan and execute integrated marketing initiatives across channels for USC Marshall graduate programs.
• Use data and insights to evaluate performance and optimize marketing approaches.
• Manage budgets and oversee vendors and external partners; ensure proper use of USC brand elements.
• Lead and develop assigned staff, fostering collaboration and high performance.

Skills

Marketing strategy

Leadership

Communication

Project management

Relationship building

Education

Bachelor's degree

Master's degree

Job description

Marketing Manager USC Marshall School of Business USC Marketing Department

The Marketing Manager will lead marketing strategy and operations that reach, engage and inspire prospective students for the school’s graduate programs. The Manager will develop integrated, audience-centered advertising, promotional, and experiential program approaches that increase awareness, drive consideration, and elevate the USC Marshall brand to be a prospective graduate student’s first choice among options. Working collaboratively with colleagues in the school’s marketing, communications, and admissions departments, the Manager will translate organizational priorities into effective marketing strategies and campaigns, oversee marketing planning and execution, and use data and insights to strengthen results. The Manager will work day-to-day with agency partners to develop and launch compelling creative programs across multiple paid, earned, and owned media channels. The Manager will also lead and develop assigned staff, fostering a collaborative, creative and high-performing team.

Key Responsibilities

• Marketing Strategy, Leadership and Operations — 55% Lead day-to-day marketing operations and develop short- and long-range strategies that advance brand marketing and demand generation objectives. Partner with leadership and key stakeholders to establish marketing goals, identify target audiences and translate organizational priorities into actionable plans. Supervise and develop assigned staff, establishing clear priorities and workflows while fostering collaboration and professional growth. Thoughtfully leverage emerging technologies, including AI-enabled tools, to enhance marketing strategy, audience engagement, content development and operational effectiveness while maintaining appropriate standards for accuracy, privacy, quality and human judgment. Efficiently and effectively manage agency partners to align production and creative development efforts with strategic marketing plans.
• Integrated Marketing, Planning and Execution — 20% Plan and execute integrated marketing initiatives that promote USC Marshall graduate programs, events, services and engagement opportunities across appropriate channels. Develop and manage the graduate programs marketing calendar, coordinating priorities, schedules and deadlines across multiple initiatives. Oversee the development and distribution of marketing and promotional materials and ensure alignment with USC brand standards. Collaborate across teams to deliver coordinated, audience-centered marketing and communications.
• Measurement, Research and Optimization — 10% Use marketing data, reporting, research and audience feedback to evaluate performance, identify trends and inform strategy. Leverage audience insights and segmentation to strengthen targeting, engagement and marketing effectiveness. Translate findings into actionable recommendations and continuously optimize marketing approaches based on results. Stay current on evolving marketing practices, technologies and audience engagement strategies.
• Partnerships, Resources and Brand Stewardship — 10% Build strong, collaborative relationships across marketing and communications teams, Marshall Graduate Admissions, academic program teams, and the broader university. Manage assigned marketing budgets and oversee vendors and external partners supporting marketing initiatives. Provide oversight to ensure consistent and appropriate use of USC brand elements. Represent the USC Marshall Marketing team and university at meetings, events and professional activities, as appropriate.
• Other Responsibilities — 5% Perform other related duties as assigned or requested and fulfill applicable university responsibilities associated with the position.

Minimum Qualifications

• Bachelor's degree or combined experience/education as a substitute for the minimum education.
• Five years of progressively responsible experience in marketing or a related field—experience working within a creative advertising agency or managing creative advertising agency workflows strongly preferred.
• Thorough knowledge of marketing principles, practices, methodologies and techniques.
• Demonstrated experience developing and implementing marketing strategies, plans and campaigns.
• Strong written and verbal communication skills and creative judgment.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to build productive relationships and collaborate effectively across teams and organizational levels.

Preferred Qualifications

• Master's degree.
• Experience leading marketing strategy and operations within a complex, mission-driven organization.
• Experience supervising and developing staff and leading teams through both strategic planning and hands‑on execution.
• Experience developing integrated, multi-channel marketing campaigns across digital, email, web, social and other audience engagement channels.
• Demonstrated ability to use audience segmentation, performance data and insights to optimize marketing strategies and strengthen engagement.
• Demonstrated ability to build alignment, influence stakeholders and successfully navigate a complex, highly collaborative organization.
• Experience managing marketing budgets, vendors and creative or production partners.
• Experience using AI and other emerging technologies to enhance marketing strategy, content development, audience insights or operational effectiveness, with sound judgment regarding accuracy, privacy and appropriate use.
• Experience working within higher education, alumni engagement, membership, nonprofit or another relationship‑based environment.

Anticipated Hiring Range: The annual base salary range for this position is $113,665.71 - $136,314.16 - $156,367.35.

USC has excellent benefits, including health benefits for staff and their family with access to the renowned university medical network; eligibility for retirement plans with employer contributions*; tuition benefits for staff and their family; free Professional Development classes; central Los Angeles location with easy access to commuter trains, buses and free tram pick up services; discounts to sporting and other campus events.

Why join the USC Marshall School of Business?

The USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment and is ranked as one of the country’s top schools for accounting, finance, marketing, consulting, entrepreneurship, and international business studies. USC Marshall builds on the unique opportunities that stem from its Los Angeles location on the Pacific Rim, its interdisciplinary and impactful research, the momentum generated by the University of Southern California, and the unparalleled engagement of the Trojan Alumni Family. With ready access to industries defining the new business frontier, including biotechnology, life sciences, media, entertainment, communications and healthcare, this vast network offers USC Marshall graduates exceptionally strong support for success in the global marketplace.

USC Marshall is interested in receiving applications from individuals who enhance the diversity of its workforce.

For more information on the USC Marshall School of Business, visit: www.marshall.usc.edu.

USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety.

Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying. We provide reasonable accommodations to applicants and employees with disabilities.

Inquiries will be treated as confidential to the extent permitted by law.

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USC is a leading private research university located in the heart of downtown Los Angeles – a global center for arts, technology and international business. As the largest private employer in the city – responsible for more than $5 billion annually in economic activity in the region – we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills.

As a USC employee, you will enjoy excellent benefits and perks, and you will be a member of the Trojan Family - the faculty, staff, students and alumni who make USC a great place to work.