Marketing Manager: AI-Driven CRM & Rural Growth

Lutz; Omaha (NE); On-site; USD 70,000 - 110,000; Full time

Job summary

Lutz in Omaha, NE seeks a Marketing Manager to build and scale a modern marketing function across the organization, embracing CRM, automation, AI, and digital tools while maintaining an authentic, relationship-driven approach that resonates in rural communities.

You will lead a small team, collaborate with Sales, Service, HR, and Operations, own the calendar, and develop campaigns across channels to drive revenue, retention, and talent branding.

Qualifications

• 5+ years of progressive marketing experience with leadership.
• Strong CRM and customer lifecycle marketing experience.
• Experience in agriculture, equipment, dealerships, or multi-location industries is highly desirable.
• Demonstrated experience with modern marketing tech, automation, digital platforms, social media, and emerging tools.
• Interest in and understanding of how AI can enhance marketing strategy and execution.

Responsibilities

• Build a proactive marketing strategy and lead the marketing team.
• Create CRM-driven lifecycle programs to increase retention, service activity, and customer value.
• Develop multi-channel campaigns across email, SMS, social media, digital, video, and web.
• Leverage AI, automation, and new marketing technology to create smarter, scalable processes.
• Own the company-wide marketing calendar across a large, multi-location footprint.

Skills

CRM expertise

Marketing leadership

Multi-channel campaigns

AI in marketing

Data-driven decisions

Education

Bachelor's degree

Tools

Salesforce

Marketing automation tools

Analytics tools

Job description

Lutz in Omaha, NE seeks a Marketing Manager to build and scale a modern marketing function across the organization, embracing CRM, automation, AI, and digital tools while maintaining an authentic, relationship-driven approach that resonates in rural communities.

You will lead a small team, collaborate with Sales, Service, HR, and Operations, own the calendar, and develop campaigns across channels to drive revenue, retention, and talent branding.