Marketing Manager 3

Allegis Group Services, Inc.; Plano (TX); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Hospital plans

401(k) Retirement Plan

Life Insurance

Disability

Health & Dependent Care Spending

Employee Assistance Program

Paid Time Off

Job summary

Allegis Group Services, Inc. seeks an experienced SEO leader to drive day-to-day SEO/GEO roadmap and optimization for Home Entertainment categories.

You will manage keyword strategies, coordinate content briefs, and QA metadata with agencies while aligning with global inputs. Ideal candidates have 8–10 years in ecommerce or digital marketing, strong analytics, and proficiency with SEMrush, BrightEdge, and Screaming Frog.

Qualifications

• 8–10 years experience in ecommerce or digital marketing.
• Experience using SEO systems to analyze results (SEMrush, BrightEdge, Adobe Analytics).
• Strong skills in strategy, planning, marketing and project management.

Responsibilities

• Manage day-to-day SEO/GEO communications roadmap and execution.
• Keyword research and pillar cluster strategy.
• Create and review blog briefs and content for SEO optimization.
• Write SEO metadata and QA metadata from agencies.
• Coordinate inputs from Global Headquarters and prioritize roadmap.
• QA and provide feedback on content and technical optimizations.
• Analyze effectiveness of tactics and activations.
• Document initiative requirements and communicate stakeholder feedback to agencies.

Skills

Project management

Analytical thinking

Communication

Campaign management

SEO GEO basics

JIRA/Confluence

Excel

Tools

SEMrush

BrightEdge

Screaming Frog

Adobe Analytics

JIRA/Confluence

Job description

Responsibilities

• - Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• - Keyword research and managing a pillar cluster strategy
• - Create and review blog article briefs and content to ensure optimum SEO optimization
• - Writing SEO-optimized metadata and QAing metadata provided by agencies
• - Submitting and managing Jira tickets to completion
• - Coordinate inputs from Global Headquarters and prioritize within HE’s existing roadmap
• - QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
• - Provide analysis on effectiveness of tactics and activations
• - Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
• - Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
• - Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
• - Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations
• - Understand key product reason to buy and features between models
• - Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner

Required Skills:

• - Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards
• - Effective analytical, critical thinking and quantitative problem-solving abilities
• - Self-starter with desire to learn and contribute
• - Great collaborator and strong communication skills
• - Planning & organization to manage multiple campaigns and work streams at one time
• - Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
• - Knowledge of SEO and GEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
• - High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

Required Experience:

• - 8-10 years-experience within eCommerce or Digital Marketing
• - Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics
• - Fundamental understanding of SEO functionality to drive optimal results
• - Must have strong skills in strategy, planning, marketing and project management
• - Keep abreast of best practices and new tools to ensure maximum productivity

This role is eligible for the following benefits:

• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available (USA)
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave