SEO GEO Strategy and Optimization Manager

Ektello; Plano (TX); On-site; USD 103,000 - 112,000; Full time

Job summary

Ektello is seeking an experienced SEO GEO Strategy and Optimization Manager for an onsite role in Plano, TX. This W2 contract role spans at least 12 months and focuses on leading day-to-day SEO/GEO initiatives across Home Entertainment categories, coordinating with global teams and agencies.

The ideal candidate brings 8–10 years of ecommerce/digital marketing experience, deep SEO knowledge, strong project management, and proficiency with tools like SEMrush, BrightEdge, Screaming Frog,

Qualifications

• Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards.
• Effective analytical, critical thinking and quantitative problem-solving abilities.
• Self-starter with desire to learn and contribute.
• Great collaborator and strong communication skills.
• Planning & organization to manage multiple campaigns and work streams at one time.
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture.
• Knowledge of SEO and GEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
• High proficiency of Microsoft Office, especially Excel, with emphasis on quantitative analysis (Excel) and creation of PowerPoint presentations.

Responsibilities

• Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• Keyword research and managing a pillar cluster strategy.
• Create and review blog article briefs and content to ensure optimum SEO optimization.
• Writing SEO-optimized metadata and QAing metadata provided by agencies.
• Submitting and managing Jira tickets to completion.
• Coordinate inputs from Global Headquarters and prioritize within HEs existing roadmap.
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking.
• Provide analysis on effectiveness of tactics and activations.
• Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners.
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape.
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations.
• Understand key product reason to buy and features between models.
• Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner.

Skills

SEO strategy

Project management

GEO analytics

Tools

SEMrush

BrightEdge

Screaming Frog

JIRA/Confluence

Job description

SEO GEO Strategy and Optimization Manager

W2 contract, min of 12 months

ONSITE out of Plano, TX

Target W2 $75-81/hr

RESPONSIBILITIES

• Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• Keyword research and managing a pillar cluster strategy
• Create and review blog article briefs and content to ensure optimum SEO optimization
• Writing SEO-optimized metadata and QAing metadata provided by agencies
• Submitting and managing Jira tickets to completion
• Coordinate inputs from Global Headquarters and prioritize within HEs existing roadmap
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
• Provide analysis on effectiveness of tactics and activations
• Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations
• Understand key product reason to buy and features between models
• Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner

Top skills

• SEO and GEO strategy/analytics
• SEO content management
• Project management

QUALIFICATIONS

• Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards
• Effective analytical, critical thinking and quantitative problem-solving abilities
• Self-starter with desire to learn and contribute
• Great collaborator and strong communication skills
• Planning & organization to manage multiple campaigns and work streams at one time
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
• Knowledge of SEO and GEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
• High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

EXPERIENCE

• 8-10 years experience within eCommerce or Digital Marketing
• Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics
• Fundamental understanding of SEO functionality to drive optimal results
• Must have strong skills in strategy, planning, marketing and project management
• Keep abreast of best practices and new tools to ensure maximum productivity