SEO, GEO/AEO & Performance Marketing Expert

Tata Consultancy Services; Malvern (Chester County); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Discretionary annual incentive

Comprehensive medical coverage

Family leaves and support

401K plan and retirement benefits

Training and certification reimburse

Job summary

Tata Consultancy Services in Malvern, PA seeks a senior SEO/AEO consultant to guide strategic optimization, audits, and client success. You will craft evidence-based recommendations, mentor peers, and drive AI-enabled analytics to improve organic visibility across client sites.

The role emphasizes executive communication, deep SEO knowledge, and the ability to influence multi-functional teams to reduce churn and grow accounts.

Qualifications

• At least 10+ years of SEO/AEO experience with 5+ years in digital marketing and 3+ years focused on SEO/AEO.
• Ability to lead audits, justify recommendations, and defend technical optimization choices.
• Actionable insights, prioritization by impact, and executive-level communication.

Responsibilities

• Lead strategic SEO/AEO initiatives and client success plans.
• Mentor strategists and drive adoption of best practices across teams.
• Develop client dashboards with AI tools to surface key insights.
• Collaborate with marketing, content, and leadership to mitigate renewal risk.

Skills

SEO/AEO expertise

Technical fluency

Data literacy

Executive communication

Education

Bachelor of Computer Science

Tools

Excel

Google Sheets

Job description

• Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
• Implement schema types covering client's thought leadership, funds and media content.
• Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
• Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
• Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
• Demonstrate value through clear KPIs and iterative optimization.
• Serve as a senior consultant to understand client’s SEO, content, and web operations, strategic priorities, and develop tailored strategic success plans and recommendations that drive clear, measurable outcomes in line with customer priorities.
• Partner cross-functionally with content and marketing leadership to identify key customer challenges, opportunities, and renewal risk, and drive remediation efforts across internal stakeholder groups to mitigate risk of traffic or citation loss on high-value pages.
• Champion the use of AI tools to create efficiencies in day-to-day processes, both internally and for customers, and help shape best practices that other team members can adopt.
• Take a consultative, senior-level approach to develop scalable strategic solutions across client’s products and services that drive customer outcomes, reduce churn, and demonstrate long-term account growth.
• Provide advanced analysis and leverage AI tools to build customer dashboards that surface key insights into customer business and account performance.
• Drive engagement with executive sponsors, acting as a strategic voice to facilitate enablement and adoption of key solutions across organizations.
• Craft and present strategic plans and business cases at the executive level to demonstrate the value of our partnership and build alignment on key client solutions.
• Serve as a mentor and go-to resource for other strategists, sharing SEO/AEO expertise, elevating team capability, and contributing to internal enablement or training initiatives. Coordinate with client SEO/GEO Team lead managing public site/
• Ensuring that investors can discover relevant content through organic and AI channels like CoPilot, ChatGPT, Claude, Perplexity etc.
• Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
• Implement schema types covering client's thought leadership, funds and media content.
• Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
• Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
• Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
• Demonstrate value through clear KPIs and iterative optimization.
• Implement URL strategy to ensure no links or SEO impact during AEM Cloud migration program managing proper redirects.
• Driving metadata insights, keyword optimization and SEO/GEO requirements to improve search visibility of client public site Expertise Needed:
• Deep SEO/AEO expertise: At least 10+ years of experience with 5+ years of experience in digital marketing, with 3+ years specifically focused on SEO/AEO (agency or in-house). You have a deep understanding of the "how" and "why" behind organic se arch and can speak credibly to both practitioners and executives.
• Technical fluency: You have experience leading comprehensive website audits and are confident making - and defending - advanced technical optimization recommendations.
• A results-driven, strategic mindset: You can provide actionable insights, prioritize them by impact, and confidently push back on client strategies with informed alternative recommendations, even in high-stakes or executive conversations.
• Data literacy: You are comfortable working with and extracting insights from data sets using Excel/Google Sheets, LLMs like Gemini and Claude, as well as other tools.

Job Description

• Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
• Implement schema types covering client's thought leadership, funds and media content.
• Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
• Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
• Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
• Demonstrate value through clear KPIs and iterative optimization.
• Serve as a senior consultant to understand client’s SEO, content, and web operations, strategic priorities, and develop tailored strategic success plans and recommendations that drive clear, measurable outcomes in line with customer priorities.
• Partner cross-functionally with content and marketing leadership to identify key customer challenges, opportunities, and renewal risk, and drive remediation efforts across internal stakeholder groups to mitigate risk of traffic or citation loss on high-value pages.
• Champion the use of AI tools to create efficiencies in day-to-day processes, both internally and for customers, and help shape best practices that other team members can adopt.
• Take a consultative, senior-level approach to develop scalable strategic solutions across client’s products and services that drive customer outcomes, reduce churn, and demonstrate long-term account growth.
• Provide advanced analysis and leverage AI tools to build customer dashboards that surface key insights into customer business and account performance.
• Drive engagement with executive sponsors, acting as a strategic voice to facilitate enablement and adoption of key solutions across organizations.
• Craft and present strategic plans and business cases at the executive level to demonstrate the value of our partnership and build alignment on key client solutions.
• Serve as a mentor and go-to resource for other strategists, sharing SEO/AEO expertise, elevating team capability, and contributing to internal enablement or training initiatives. Coordinate with client SEO/GEO Team lead managing public site/
• Ensuring that investors can discover relevant content through organic and AI channels like CoPilot, ChatGPT, Claude, Perplexity etc.
• Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
• Implement schema types covering client's thought leadership, funds and media content.
• Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
• Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
• Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
• Demonstrate value through clear KPIs and iterative optimization.
• Implement URL strategy to ensure no links or SEO impact during AEM Cloud migration program managing proper redirects.
• Driving metadata insights, keyword optimization and SEO/GEO requirements to improve search visibility of client public site Expertise Needed:
• Deep SEO/AEO expertise: At least 10+ years of experience with 5+ years of experience in digital marketing, with 3+ years specifically focused on SEO/AEO (agency or in-house). You have a deep understanding of the "how" and "why" behind organic se arch and can speak credibly to both practitioners and executives.
• Technical fluency: You have experience leading comprehensive website audits and are confident making - and defending - advanced technical optimization recommendations.
• A results-driven, strategic mindset: You can provide actionable insights, prioritize them by impact, and confidently push back on client strategies with informed alternative recommendations, even in high-stakes or executive conversations.
• Data literacy: You are comfortable working with and extracting insights from data sets using Excel/Google Sheets, LLMs like Gemini and Claude, as well as other tools.

Generic Managerial Skills, If any

• Executive-level communication skills: You can clearly explain SEO/AEO concepts and strategic recommendations to internal and external teams, senior leadership, and executive sponsors, in both verbal and written formats.
• A continuous learner mentality: The search landscape changes weekly. You actively follow industry blogs and are considered a go-to resource on how AI and LLMs are shifting the future of SEO.
• Organization, ownership & leadership: You have a track record of managing your own book of strategic accounts across multiple projects, take pride in meeting deadlines and delivering clean, accurate work, and are comfortable mentoring or informally guiding less experienced team members. You will have to demonstrate excellent cross-team collaboration.
• Having knowledge of Mobile App Store Optimization is nice to have.

TCS Employee Benefits Summary

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range: $140,000 - $150,000 a year

Qualifications

BACHELOR OF COMPUTER SCIENCE