Marketing Manager

Louisiana State University; Baton Rouge (LA); On-site; USD 65,000 - 90,000; Full time

Job summary

Louisiana State University Online is seeking a Marketing Manager to lead program marketing efforts, drive lead generation, and ensure enrollment and retention goals within budgets.

The role requires collaboration with internal teams to align messaging, develop compelling content, and apply data-driven optimization across channels. This position is essential to advancing LSU OCE programs and engaging target audiences in higher education marketing.

Qualifications

• Bachelor's degree from an accredited university.
• 3 years of marketing and client relation experience, including digital marketing knowledge.
• Strong attention to detail.

Responsibilities

• Take ownership of marketing activities for program portfolios and serve as primary contact for inquiries.
• Track and analyze lead generation data; report insights to stakeholders.
• Collaborate with Marketing, Program Management and Recruitment teams to align messaging.
• Develop high-quality marketing collateral across website, blog, emails, brochures and social media.
• Stay updated on industry trends and conduct market research to identify opportunities.
• Attend events, fairs and conferences as needed.

Skills

Artistic Vision

Audience Engagement

Brand Stewardship

Collaboration

Communication

Content Development

Detail-Oriented

Project Management

Education

Bachelor's degree from an accredited university

Job description

All Job Postings will close at 12:01a.m. CST (1:01a.m. EST) on the specified Closing Date (if designated).If you close the browser or exit your application prior to submitting, the application progress will be saved as a draft. You will be able to access and complete the application through “My Draft Applications” located on your Candidate Home page.Job Posting Title:Marketing ManagerPosition Type:Professional / UnclassifiedDepartment:LSUAM Online - Online Degree Marketing (Whitney Clouatre (00069938))Work Location:United Plaza XIIPay Grade:ProfessionalJob Description:The Marketing Manager reports to the Assistant Director of Online Degree Marketing at LSU Online & Continuing Education (OCE). This position plays a critical role in managing and executing the marketing activities for the programs and portfolios that LSU OCE help support. Responsibilities are to ensure strong, quality lead generation and lead nurturing to lead to enrollment and retention goals for LSU OCE within annual budget guidelines. This position will require high collaboration with the internal Marketing, Program Management and Recruitment & Retention teams to contribute to recruiting and retaining quality students and graduates for LSU OCE.Job Responsibilities:Program Marketing Management: Take ownership of marketing activities for individual portfolios that LSU OCE help support. Act as a primary point of contact for program-specific marketing inquiries and requests from internal stakeholders and external partners. Build and maintain strong relationships with stakeholders to support program marketing objectives. 45%Data Analysis and Reporting: Regularly track and analyze lead generation data and marketing efforts and report out data to stakeholders. Provide detailed reports to the Director of Program Success & Marketing, highlighting key performance metrics, trends, and insights. Use data-driven insights to optimize marketing strategies and improve lead generation effectiveness. 20%Collaboration with Internal Teams: Maintain a high level of collaboration with internal teams, including Marketing, Program Management, and Recruitment & Retention teams. Coordinate efforts to ensure alignment of messaging and consistency across all marketing channels. In addition align on program-specific goals with overall enrollment objectives. 15%Content Development and Distribution: Collaborate with content creators to develop high-quality marketing collateral, including but not limited to, website content, blog posts, email newsletters, brochures, and social media content. Ensure content is tailored to resonate with target audiences and aligns with program messaging and branding guidelines. 10%Continuous Improvement: Stay updated on industry best practices and emerging trends in marketing and higher education. Continuously seek opportunities to innovate and improve marketing strategies to drive better results for LSU OCE programs. Conduct ongoing market research and competitor analysis to identify emerging trends, market opportunities, and potential threats. Use insights to refine marketing strategies and differentiate LSU OCE programs in the competitive landscape. Works collaboratively with the LSU Marketing and Communications Office and adheres to the standards set by the division. Other duties as assigned. 5%Other: Attend events, fairs and conferences as needed. 5%Minimum Qualifications:Bachelor's degree with 3 years of experienceLSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.Specific Experience:Bachelor's degree from an accredited university. 3 years of marketing and client relation experience, including digital marketing knowledge. Strong attention to detail.Preferred Qualifications:Bachelor's degree with 5 years of experienceAdditional Requirements:Operation Essential Personnel - This position may be asked to work during an official closure, but who is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.Additional InformationDue to the nature of the position and/or responsibilities, in times of emergencies and/or University closures, this position is considered operational essential. It may be required to assist the LSU Marketing and Communications Office on necessary communications matters in times of crisis, including potentially working in LSUs Emergency Operations Center during those times.Additional Job Description:Special Instructions:Please provide a cover letter, resume, (3) professional references, and transcripts. Official transcripts are required prior to hire.For questions or concerns regarding the status of your application or salary ranges, please contact Whitney Clouatre at [e-mail] Needed:Artistic Vision, Audience Engagement, Brand Stewardship, Collaboration, Communication, Content Development, Detail-Oriented, Project ManagementPreferred Skills:Posting Date:September 21, 2026Closing Date (Open Until Filled if No Date Specified):January 19, 2027Additional Position Information:Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.Essential Position (Y/N):LSU is an Equal Opportunity Employer.All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.HCM Contact Information:For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email [e-mail]. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.