Senior Growth Marketing Manager

FourKites; United States; Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

FourKites, Inc. is seeking a Sr. Growth Marketing Manager to own and scale demand generation campaigns across email, paid media, content syndication, webinars, and social.

You will partner with Marketing, Product, and Sales to align strategy with FourKites’ narrative and drive pipeline growth. In this high-ownership role, you will build nurture programs, manage webinars, and optimize paid channels while collaborating across teams to hit awareness, conversion, and pipeline targets.

Qualifikationen

• 6+ years in B2B demand generation or growth marketing in enterprise SaaS.
• Experience in supply chain, logistics, or transportation tech is a plus.
• Comfort with data to track performance and test next steps.
• Collaborative, cross-functional work with Sales, Marketing and Product.
• Strong writing for campaigns and social content.
• Hands-on email marketing including nurturing sequences.
• Direct experience managing Google Ads and LinkedIn Ads campaigns.
• Ability to manage organic social channels and community moderation.

Aufgaben

• Own demand generation end-to-end across email nurtures, paid media, content syndication, webinars, and organic social.
• Set demand gen campaign strategy aligned with FourKites’ narrative, partnering Marketing, Product, and Sales.
• Design and execute an integrated growth plan across paid, content, social, and lifecycle programs to hit targets.
• Build and manage nurture programs with drip sequences, segmentation, and A/B testing with sales development.
• Oversee webinar execution from platform administration to promotion and follow-up.
• Draft landing pages, emails, ad copy, and gated assets for campaigns.
• Manage content syndication and third-party promotions from vendor selection to lead handoff and tracking.
• Maintain campaign planning templates and calendars for cross-functional alignment.
• Oversee Google Ads and LinkedIn Ads strategy, bidding, targeting, and budget across funnel stages.
• Lead quarterly keyword planning and ICP updates for targeting and budget discussions.
• Collaborate with Director of Corporate Marketing on nurture and webinar strategy.
• Align campaigns with major company moments (product launches, analyst events).
• Work with marketing ops on analytics: pipeline sourced/influenced and channel ROI.
• Continuously test and optimize campaigns based on performance data.

Kenntnisse

Demand generation

Growth marketing

B2B marketing

Paid media management

Google Ads

LinkedIn Ads

Email marketing

Content syndication

Webinars

Analytics & measurement

Tools

Google Ads

LinkedIn Ads

Jobbeschreibung

• We’re looking for a Sr. Growth Marketing Manager to own and scale the programs that turn target accounts into qualified pipeline. This role owns demand generation end-to-end — email nurtures, paid media (Google Ads, LinkedIn Ads), content syndication, webinars, and organic social presence — while contributing to overall messaging strategy and brand direction
• You’ll set demand gen campaign strategy and ensure it stays aligned with FourKites’ broader narrative by partnering across Marketing, Product, and Sales
• Lead the growth and pipeline strategy: design and execute an integrated plan across paid, content, social, and lifecycle programs, with the roadmap and budget to hit awareness, conversion, and pipeline targets
• Build and manage always-on and campaign-specific nurture programs including drip sequences, segmentation, and A/B testing, in coordination with sales development
• Own end-to-end execution for webinars tied to active demand gen campaigns (platform administration, promotion, registration, and follow-up)
• Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement
• Own content syndication, third-party promotions, and paid placements end-to-end — from vendor selection and contracting through asset delivery, lead handoff with marketing ops and SDRs, and performance tracking
• Build and maintain campaign planning templates and calendars that keep cross-functional stakeholders aligned on timing, assets, and channels
• Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages
• Own quarterly keyword planning — competitive gap analysis, tiered keyword strategy, and forecasting to inform budget conversations
• Maintain and refresh our ICP and target persona/title lists each half or after major launches, feeding both paid and account-based targeting
• Own day-to-day management of FourKites’ social channels with agency support on execution: copywriting on 2-3 posts weekly, final QA on all posts and graphics, community moderation, and photo/asset sourcing
• Serve as the go-to resource for internal teams looking to get social content published, ensuring everything meets brand and voice standards
• Partner closely with the Director, Corporate Marketing on campaign strategy for nurture and webinar programs
• Partner with content, PR, and product marketing to align demand gen campaigns with major company moments (product launches, positioning shifts, analyst events)
• Partner with marketing operations on analytics and reporting infrastructure — pipeline sourced/influenced, cost per opportunity, and channel-level ROI — so performance data is reliable and accessible across campaigns
• Own continuous improvement across all campaigns: regularly test, measure, and iterate on targeting, messaging, and spend allocation based on performance data, rather than treating campaigns as set-and-forget
• In your first 90 days: you’ll have taken ownership of the paid media, social media, and webinar programs, be fluent in current campaign performance and ICP targeting, and have a working rhythm established with the Director, Corporate Marketing on nurture and webinar strategy
• By month six: you’ll be running demand gen campaigns independently end-to-end, have a content syndication program live and generating qualified leads, have improved reporting visibility into pipeline sourced by channel, and have tightened up campaign planning processes for the broader marketing team

This is a high-ownership, execution-focused role for someone who’s equally comfortable optimizing a paid search account, building a nurture sequence, and keeping our social channels sharp day to day6+ years of B2B demand generation or growth marketing experience in enterprise SaaS. Experience in supply chain, logistics, or transportation technology and AI agents is a plusComfort working with data to track performance — you don’t need to build dashboards yourself, but you should be fluent enough in the numbers to know what to test nextA collaborative style; you’ll work closely across Sales, Marketing, and Product and need to bring people along rather than execute in a siloComfort managing organic social channels day to day, including community moderation and content QAStrong project management instincts — comfortable building and maintaining the templates, processes, and calendars that keep a marketing team organizedStrong writing skills — clear, human copy for campaigns and social, even if long-form content isn’t your primary focusExperience owning a webinar program (platform administration, promotion, and reporting) is a plusHands-on email marketing experience, including building nurture sequences, managing segmentation, and reporting on engagement and conversionDirect, hands-on experience managing Google Ads and LinkedIn Ads campaigns, from strategy through execution and optimization is preferred