Performance Marketing Manager

Talentfoot Executive Search; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Talentfoot Executive Search is partnering with a B2B SaaS company to hire a Performance Marketing Manager who will own the full growth engine. You will manage paid acquisition across search, social, and display, optimize landing pages, and build CRM workflows for nurtures and onboarding.

You'll create content, newsletters, and visuals, and report on funnel metrics and ROI. This role offers remote work with quarterly travel to the Midwest and opportunities to impact acquisition efficiency.

Qualifications

• 3 to 5 years of marketing experience in a SaaS environment, ideally B2B.
• Proven track record of running paid media campaigns with measurable results.
• Experience with HubSpot or similar marketing automation platform and landing page building.
• Strong writing skills for blog, email, and social content; basic video editing.
• Analytical mindset; comfortable with marketing data and AI tools.
• Self-starter; able to manage multiple channels independently.

Responsibilities

• Plan, launch, and optimize paid campaigns across search, social, display, and retargeting.
• Design, build, and A/B test landing pages within brand design system.
• Build and maintain CRM workflows for lead nurture, onboarding, and re-engagement.
• Own the email newsletter cadence and content balance.
• Write and publish blog posts and social content; create visuals and short-form video.
• Represent the company on video across content channels.
• Build marketing reports covering funnel metrics, channel ROI, and campaign performance.
• Utilize AI tools to speed up content production, campaign optimization, and reporting.

Skills

Paid media management

Google Ads

Meta Ads

LinkedIn Ads

Marketing automation

Landing page design

CRM workflows

Email marketing

Content creation

Analytics

AI tools in marketing

Self-starter

Tools

HubSpot

Salesforce

Canva

Figma

Adobe Suite

Job description

Company Overview

We are working with a B2B SaaS client that serves their clients across a wide range of industries and builds its product around practical, measurable results and a commitment to continuous improvement. As it invests in its own growth, the company is looking for a Performance Marketing Manager to build and scale the marketing engine that brings its platform to more agencies and marketers.

Position Overview

This is a rare opportunity to own growth marketing for a B2B SaaS platform built for marketers, with direct accountability for results across the entire funnel. You will run paid acquisition, landing pages, CRM and lifecycle programs, the email newsletter, content, and performance reporting, which gives you hands-on ownership of every stage from first click to conversion. You will represent the company on video and through its content, and your reporting and recommendations will shape how the business invests in growth. For a marketer who wants to be measured on ROI and acquisition efficiency, this role offers the scope, visibility, and impact to build a strong full-funnel track record in B2B SaaS. This role can be remote, but ideally someone in the Midwest, as there is quarterly travel throughout the Midwest.

Position Responsibilities

• Plan, launch, and optimize paid acquisition campaigns across search, social, display, and retargeting, with a consistent focus on return on investment and customer acquisition cost efficiency.
• Design, build, and A/B test landing pages within the existing brand and design system to turn campaign traffic into qualified leads.
• Build and maintain CRM workflows in a platform such as HubSpot or Salesforce for lead nurture, onboarding, and re-engagement, including list segmentation and marketing automation that move prospects through the funnel.
• Own the email newsletter cadence, balancing valuable content with occasional product-led promotions to keep subscribers engaged while supporting business goals.
• Write and publish blog posts and social content, and create supporting visuals and short-form video that strengthen the brand and support demand generation.
• Represent the company on video as a credible, visible voice for the brand across content channels.
• Build and maintain marketing and SaaS performance reports covering funnel metrics, channel ROI, and campaign performance, and translate the data into clear, actionable recommendations.
• Actively use and evaluate AI tools to speed up content production, campaign optimization, and reporting, and stay current on new capabilities as they emerge.

Position Qualifications

• A proven track record of running paid media campaigns on platforms such as Google Ads, Meta, and LinkedIn with measurable results.
• 3 to 5 years of marketing experience in a SaaS environment, ideally B2B.
• Working knowledge of HubSpot or a similar marketing automation platform, including building workflows, along with comfort building landing pages.
• Strong, creative writing skills for blog, email, and social content, plus basic video editing skills for social and ads and design sensibility in tools such as Canva, Figma, or Adobe Suite.
• An analytical mindset with comfort pulling and interpreting marketing data, along with curiosity and fluency with AI tools.
• A self-starter who can manage multiple channels and priorities independently.

Preferred

• Experience marketing to agencies or audiences close to agencies, ideally at a lead generation, martech, or sales intelligence company.
• SEO and AEO knowledge, plus experience growing a brand in B2B SaaS.