Digital Marketing Specialist

Evlo AI; Denver (CO); On-site; USD 70,000 - 120,000; Full time

Job summary

Evlo AI is seeking a digital marketing specialist to own the execution layer of our growth engine—paid search and social, SEO, email, and landing-page optimization for a fast-growing B2B tech company. You’ll manage budgets across Google Ads, LinkedIn, and Meta, improve organic performance, and report on what drives pipeline and signups.

Working with a lean team, you’ll turn strategy into shipped campaigns, coordinate with design and content, run lifecycle emails in HubSpot or Marketo, build

Qualifications

• Hands-on ownership of paid media and SEO programs.
• Experience with GA4 and marketing automation platforms.
• Strong analytical skills to report and act on data.

Responsibilities

• Launch and optimize campaigns across Google Ads, LinkedIn, and Meta.
• Execute SEO audits and on-page optimization.
• Design email workflows in marketing automation platforms.
• Build landing pages to improve conversion rates.
• Analyze performance and report insights to leadership.

Skills

Paid media ownership

SEO fundamentals

GA4 expertise

Marketing automation

HTML/CSS basics

Education

Bachelor's degree in marketing, communications, or related field

Tools

Google Ads

HubSpot

Marketo

Pardot

Ahrefs / Semrush

Job description

About The Role

The role owns the execution layer of the digital marketing engine: paid search and social, SEO, email, and landing-page optimization for a well-funded B2B technology company.

About The Role

The role owns the execution layer of the digital marketing engine: paid search and social, SEO, email, and landing-page optimization for a well-funded B2B technology company. Working within a lean growth team, the specialist turns strategy into shipped campaigns — managing budgets across Google Ads, LinkedIn, and Meta, improving organic performance, and reporting on what actually drives pipeline and signups.

Key Responsibilities

• Build, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing monthly budgets and bid strategy
• Own SEO execution: technical audits, keyword strategy, on-page optimization, and coordination with content on publishing priorities
• Design and run lifecycle email programs in HubSpot or Marketo, including nurture flows, segmentation, and deliverability monitoring
• Build and test landing pages and forms (Webflow, Unbounce, or WordPress) to improve conversion rates across the funnel
• Track and report performance in GA4 and Looker Studio, translating campaign data into clear recommendations for leadership
• Coordinate with design, content, and sales to produce assets, messaging, and campaign briefs on deadline
• Monitor industry trends, competitor activity, and emerging channels to inform the digital roadmap

What We Are Looking For

• 3-6 years of digital marketing experience in B2B tech or SaaS, with direct ownership of paid media and SEO programs
• Hands-on expertise with Google Ads, GA4, and at least one major marketing automation platform (HubSpot, Marketo, or Pardot)
• Working knowledge of SEO fundamentals including technical audits, keyword research, and on-page optimization (Ahrefs, Semrush, or similar)
• Comfortable with conversion testing and landing-page tooling; basic HTML/CSS is a plus
• Strong analytical instincts: can build a report, defend the numbers, and act on them
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: experience with ABM platforms (6sense, Demandbase), marketing attribution tools, or a portfolio of campaigns with documented performance gains