Digital Marketing Specialist

Evlo AI; Seattle (WA); On-site; USD 65,000 - 90,000; Full time

Job summary

Evlo AI in Seattle seeks a hands-on Digital Marketing Specialist to run demand generation across paid search, social, email, and landing pages. You will pull analytics in GA4 and Salesforce, iterate campaigns weekly, and collaborate with design and content teams to ship assets on schedule.

This is a fast-paced B2B SaaS environment focused on conversion and ROI. Strong copywriting and data-driven decision making are essential, with familiarity in HubSpot/Marketo and SEO basics as a plus to

Qualifications

• 2–4 years of digital marketing experience in B2B SaaS or technology.
• Hands-on experience with Google Ads and LinkedIn Ads, including budget management.
• Working knowledge of HubSpot or Marketo and GA4 (or similar analytics).
• Strong copywriting skills for conversion-focused ads and emails.

Responsibilities

• Build and launch paid campaigns across Google Ads, LinkedIn Ads, and paid social.
• Write and QA email campaigns in HubSpot with segmentation and A/B testing.
• Build and optimize landing pages in Webflow or Unbounce, track conversions.
• Own SEO hygiene: keyword research, on-page optimization, monthly reporting.

Skills

Digital marketing

B2B SaaS

Copywriting

Campaign optimization

Education

Bachelor's degree in marketing

Tools

Google Ads

LinkedIn Ads

HubSpot/Marketo

GA4

Job description

About The Role

The Digital Marketing Specialist owns the day-to-day execution of the demand generation engine: paid search, paid social, email, and landing page programs that feed pipeline and drive product adoption. This is a hands‑on role in a fast‑moving B2B tech environment - launching campaigns weekly, pulling analytics in GA4 and Salesforce, and iterating on what converts rather than what looks good in a deck.

Key Responsibilities

• Build and launch paid campaigns across Google Ads, LinkedIn Ads, and paid social, managing budgets and bid strategies day-to-day
• Write and QA email campaigns in HubSpot, including segmentation, nurture flows, and A/B testing of subject lines and CTAs
• Build and optimize landing pages in Webflow or Unbounce, tracking conversion rates and iterating weekly
• Own SEO hygiene: keyword research, on-page optimization, and monthly reporting on organic traffic and rankings
• Maintain campaign tracking and attribution in GA4 and Salesforce; deliver weekly performance dashboards to marketing leadership
• Coordinate with design and content teams to ship assets on schedule across paid, email, and web channels
• Monitor competitor messaging and paid activity; surface insights that shape positioning and targeting

What We Are Looking For

• 2-4 years of digital marketing experience, ideally in B2B SaaS or technology
• Hands‑on experience with Google Ads and LinkedIn Ads, including budget management and performance optimization
• Working knowledge of HubSpot or Marketo and GA4 (or comparable analytics platforms)
• Strong copywriting skills - able to write tight, conversion‑focused ad and email copy without heavy editing
• Comfortable with spreadsheet‑level analysis: CTR, CPL, conversion rates, and basic funnel math
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: HTML/CSS familiarity, Salesforce reporting, SEO tools (Ahrefs, Semrush), or experience marketing to technical/developer audiences