Marketing Manager

Synergis; San Francisco (CA); Hybrid; USD 110,000 - 163,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k

Commuter benefits

Job summary

Synergis in San Francisco is seeking a Product Marketing Manager to drive strategy, messaging, and campaigns across channels. The role blends product insight with market analysis to inform positioning and GTM plans.

You will lead medium to large-scale campaigns, collaborate across product, sales, and design, and measure impact with rigorous analytics. This hybrid SF role emphasizes education, adoption, and strong customer storytelling.

Qualifications

• Experience in product marketing strategy and positioning.
• Ability to analyze market data and translate insights into messaging.
• Proven track record leading medium to large scale campaigns.

Responsibilities

• Drive the product marketing strategy, informing stakeholders on marketing opportunities and providing market context and key insights.
• Support content strategy, run medium to large-scale campaigns, and communicate through scalable marketing initiatives.
• Develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption across channels.
• Understand the detailed insights and big picture implications to help solve problems and reach optimal solutions.
• Stay up to date on industry trends and development opportunities.
• Act as a subject matter expert on product(s) or feature(s), providing input in development and driving market analysis.

Skills

Product positioning

Data analysis

Campaign management

Brand management

Job description

TITLE:Product Marketing Manager
LOCATION:Hybrid in San Francisco, CA
ANTICIPATED DURATION: From 10/19/2026 to 06/04/2027
Responsibilities:

• Drive the product marketing strategy, informing stakeholders on marketing opportunities and providing market context and key insights.
• Support content strategy, run medium to large-scale campaigns, and communicate through scalable marketing initiatives.
• Develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption across channels.
• Understand the detailed insights and big picture implications to help solve problems and reach optimal solutions.
• Stay up to date on industry trends and development opportunities.
• Act as a subject matter expert on product(s) or feature(s), providing input in development and driving market analysis.
• Develop marketing plans, review portfolios, and prioritize goals for regional or functional marketing teams.
• Develop and roll out strategies for product marketing content across channels.
• Define, track, and analyze product or business metrics to assess market size, opportunity, and growth.
• Collaborate with teams to identify opportunities and support product positioning and go-to-market strategies.
• Gather user insights to inform product development and marketing strategies.
• Provide feedback on user experience and advocate for improvements to enhance user engagement.
• Drive product brand positioning, messaging, and voice, ensuring alignment with product strategy.
• Create and iterate marketing content based on content standards, styles, and formats.
• Manage research needs and oversee user research projects with internal and external partners.
• Drive and manage campaigns, analyze performance, and optimize reach through appropriate channels.

Requirements

• Proficiency in product positioning, data analysis, and synthesis.
• Knowledge of consumer behavior, marketing briefs, and go-to-market activities.
• Skills in campaign management, client/partner management, and brand management.
• Industry knowledge and storytelling abilities.
• Situational leadership and experience managing medium to large-scale campaigns.

The hourly pay rate range for this position is $80.00 to $118.00(dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits. Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.