Product Marketing Manager

Synergis; San Francisco (CA); On-site; USD 124,000 - 143,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

401k Plan

Commuter Benefits

Job summary

Synergis is seeking an experienced Product Marketing Manager to lead marketing strategy for a portfolio of youth-, teen-, and family-focused products. You will shape positioning, messaging, and go-to-market plans while coordinating with product, policy, and safety teams to ensure responsible, trusted outcomes.

The role emphasizes collaboration across product, brand, communications, and public policy to influence roadmaps and launches, and to develop narratives that clearly communicate value to

Qualifications

• 6+ years of experience in product marketing, go-to-market strategy, or a related marketing discipline.
• Experience launching products, features, or services from strategy through market introduction.
• Experience developing product positioning, messaging, narratives, and audience strategies.

Responsibilities

• Lead product marketing strategy for youth/teens/families with focus on digital well-being and parental controls.
• Develop clear product positioning and messaging for diverse audiences including parents and policymakers.
• Create audience strategies for youth, parents, and key opinion formers.
• Partner with Product, Engineering, Communications, Public Policy, Legal, Trust & Safety, and others to bring products to market.
• Influence product roadmaps using customer, market, and competitive insights.
• Lead go-to-market strategies and launches for new products, features, and experiences.
• Translate complex topics into clear communications for different audiences.
• Develop narratives reinforcing youth safety and responsible use.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Audience segmentation

Messaging development

Stakeholder management

Job description

ANTICIPATED DURATION: From 11/09/2026 to 04/09/2027 (potential for extension)

PAY: $90-$104.00/hour (W2 with benefits)

We are seeking an experienced Product Marketing Manager to lead marketing strategy for a portfolio of products and experiences designed for youth, teens, and families. This role will focus on building trust, supporting digital well-being, and developing thoughtful product positioning for a complex ecosystem that includes young users, parents, and influential external stakeholders.

The ideal candidate brings strong product marketing experience and is comfortable operating at the intersection of product, brand reputation, public policy, communications, trust and safety, and regulatory considerations. You will help shape how products are positioned in the market, influence product roadmaps, lead launches, and develop narratives that clearly communicate the value and responsible use of youth-focused products.

Key Responsibilities

• Lead product marketing strategy for a portfolio focused on youth, teens, families, digital well-being, safety, and parental controls.
• Develop clear product positioning, messaging, and narratives that build trust among youth, parents, and external stakeholders.
• Create audience strategies tailored to distinct groups, including youth, parents, and key opinion formers such as policymakers, industry leaders, educators, and other influential stakeholders.
• Partner closely with Product, Engineering, Communications, Public Policy, Legal, Trust & Safety, and other cross-functional teams to bring products and features to market.
• Influence product roadmaps by bringing customer, market, competitive, and audience insights into product development discussions.
• Lead go-to-market strategies and launches for new products, features, and experiences.
• Translate complex product, policy, safety, and regulatory topics into clear and compelling messaging for different audiences.
• Develop trust-building narratives that reinforce the organization's approach to youth safety and digital well-being.
• Serve as a connective point across local, regional, and global teams, ensuring alignment on strategy, positioning, messaging, and launch priorities.
• Navigate complex and ambiguous business challenges while balancing product goals, user needs, reputation, and stakeholder expectations.
• Monitor market and audience trends and identify opportunities to strengthen product positioning and communications.
• Represent Product Marketing in cross-functional forums and help align senior stakeholders around marketing strategy and priorities.

Qualifications

• 6+ years of experience in product marketing, go-to-market strategy, or a related marketing discipline.
• Demonstrated experience launching products, features, or services from strategy through market introduction.
• Experience developing product positioning, messaging, narratives, and audience strategies.
• Strong understanding of how to market products to multiple and distinct audiences.
• Experience working cross-functionally with Product, Engineering, Communications, Public Policy, Legal, Trust & Safety, or similar teams.
• Ability to influence product strategy and roadmaps through customer, market, and competitive insights.
• Strong written and verbal communication skills, with the ability to simplify complex topics for different audiences.
• Demonstrated ability to operate effectively in ambiguous, fast-paced environments.
• Strong stakeholder management and collaboration skills across local, regional, and global organizations.
• Strategic thinker who can balance long-term positioning with hands-on execution.

Preferred Qualifications

• Experience marketing consumer technology, digital platforms, social products, or products serving youth and families.
• Experience with digital safety, parental controls, privacy, online well-being, or trust-related product areas.
• Experience working in environments involving public policy, regulatory considerations, or reputation management.
• Experience developing communications and positioning for policymakers, industry leaders, educators, advocacy organizations, or other key opinion formers.
• Experience working across global and regional markets.
• Proven ability to influence senior stakeholders and lead through complex, ambiguous challenges.

The hourly pay rate range for this position is $90.00 to $104.00 (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits. Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.