Marketing Manager

Ninth Wave; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

A financial technology firm is looking for an experienced Marketing Manager to lead B2B marketing initiatives. This role will involve developing and executing digital marketing campaigns, optimizing SEO/SEM efforts, and creating impactful content for an enterprise software audience. The ideal candidate will have over 5 years in B2B marketing, particularly within fintech or SaaS environments. Strong collaboration, analytics, and project management skills are essential for success. This position is based in the New York City office, requiring in-office presence.

Qualifications

• 5+ years of experience in B2B marketing within SaaS or fintech.
• Hands-on experience with marketing automation tools like HubSpot.
• Strong event management skills and project management capabilities.

Responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Optimize SEO/SEM performance to increase leads.
• Create engaging content for B2B audience.

Skills

B2B marketing experience

SaaS product marketing

Content development across channels

Marketing automation tools usage

Event management skills

Strong project management skills

Tools

HubSpot

Salesforce

Google Analytics

Semrush

Job description

Ninth Wave, Inc.

Marketing Manager

Location: New York City Office- 5 days a week in the office

Role Overview

Ninth Wave is seeking a dynamic and experienced Marketing Manager to lead and execute our B2B marketing initiatives across digital channels, events, content, and sales enablement. This is a highly visible role that works cross-functionally with company leadership, sales, and external partners to drive brand awareness and lead generation. The ideal candidate will have a track record of successfully translating strategy into marketing campaigns that meet the company’s goals. This role reports to the Chief Operating Officer.

Responsibilities

• Develop and execute digital marketing campaigns, including email, organic/paid social, and search engine marketing (SEO/SEM). Manage these campaigns through HubSpot.
• Optimize SEO/SEM performance to increase website visitors and leads.
• Create compelling content such as case studies, blogs, white papers, and industry reports to engage our B2B audience.
• Develop sales enablement materials, including collateral, presentations, playbooks, and training guides.
• Lead event marketing—plan, manage, and execute trade shows and custom events, including booth logistics and vendor coordination.
• Manage corporate communications, including website updates, media outreach, and PR initiatives.
• Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through Salesforce and HubSpot and use insights to continuously optimize campaigns.
• Manage the marketing budget, ensuring alignment with strategic goals and efficiency in spending.

Who you are

• A collaborative communicator who can align teams and stakeholders across the business.
• A self-starter who thrives in fast-paced, entrepreneurial environments.
• Data-driven and analytical, able to interpret results and optimize for performance.
• A creative thinker with a knack for storytelling and campaign innovation.
• Comfortable switching between strategic planning and hands‑on execution.

Requirements

• 5+ years of B2B marketing experience in Saas, fintech or enterprise software
• Prior experience marketing SaaS products within the Open Banking/Open Finance Ecosystem is required.
• Experience in Banking or fintech, with demonstrated exposure to Open Banking, Open Finance, or API‑driven platforms.
• Proven track record developing content across formats and channels (web, email, social, print, etc.).
• Hands‑on experience with marketing automation tools (e.g., HubSpot, Salesforce).
• Proficient with platforms like Google Analytics (GA4), Semrush, and SEO/SEM tools, AI marketing tools.
• Experience managing integrated lead generation campaigns and reporting on KPIs such as ROI, CPL, and CPC.
• Strong event management skills—planning, logistics, vendor coordination, and onsite execution.
• Exceptional project management and organizational skills.
• Ability to manage and report on a marketing budget.
• Travel to industry events and conferences as needed to manage Ninth Wave’s presence and promote brand visibility.
• Able to work in the Manhattan‑based office
• Collaborate in‑person with Leadership and Sales teams at our New York City office to drive strategic initiatives.

Company Overview

At Ninth Wave, we empower financial institutions and their customers with seamless, secure connectivity across the modern digital‑finance ecosystem. Our open‑finance platform provides direct connections between banks and their customers’ favorite financial apps, improving the customer experience with faster, more reliable, and safer data sharing. Built on decades of enterprise banking expertise, Ninth Wave delivers trusted, scalable solutions that help institutions drive innovation while maintaining security, control, and confidence.