Marketing Manager (Growth & Brand)

Methodic; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Methodic in San Francisco, CA is seeking a Marketing Manager (Growth & Brand) to drive multi-channel campaigns and messaging. You’ll own content marketing, digital marketing, PR, and events to support fintech product launches.

The role requires 5+ years in B2B marketing, with a track record of developing strategies, improving metrics, and collaborating with sales. On-site role with a fast-paced startup vibe and strong branding focus.

Qualifications

• 5+ years of experience in B2B marketing, preferably with startups or tech companies.
• Proven ability to develop a marketing strategy and execute it hands-on.
• Excellent written and verbal communication; translate technical concepts into persuasive stories.
• Experience with digital marketing and analytics tools (GA, SEO, marketing automation, CRM).
• Creative growth mindset with ability to run proven playbooks and growth hacks.
• Strong branding sense and ability to maintain a credible brand image.
• Ability to multitask and manage projects in a fast-paced environment.

Responsibilities

• Develop and execute a marketing plan spanning content, digital, PR, and events.
• Craft messaging for all materials, ensuring consistency across channels.
• Produce or oversee high-quality content (blogs, whitepapers, webinars, case studies, videos).
• Manage online presence, website updates, and SEO-optimized landing pages.
• Plan and run campaigns on LinkedIn, Google Ads, and newsletters; optimize ROI.
• Organize participation in events, conferences, and meetups to build thought leadership.
• Track metrics (traffic, conversions, CPL) and report results; adjust tactics accordingly.
• Collaborate with sales/customer success to align leads and provide collateral.

Skills

B2B marketing

Startup/tech marketing

Digital marketing

Marketing analytics

Branding

Content marketing

Campaign planning

Communication

Tools

Google Analytics

SEO tools

Marketing automation

CRM systems

Job description

Open role

Marketing Manager (Growth & Brand)

San Francisco, CA (On-site)

Responsibilities

• Develop and execute a marketing plan that spans content marketing, digital marketing (SEO/SEM, social media, email campaigns), PR, and events, all aligned with Methodic’s business goals.
• Craft clear and compelling messaging for all marketing materials, emphasizing Methodic’s unique selling propositions (e.g., “No dev needed – launch a fintech product in 1 day,” or “Built-in compliance so you stay out of jail”). Ensure consistency of message across all channels.
• Produce or oversee the creation of high-quality content that educates and attracts our target customers: this could include blog posts, whitepapers, webinars, case studies (for example, telling the story of how a client launched a trading app in Hong Kong quickly with Methodic), and short videos.
• Manage our online presence, including keeping the website up-to-date (with product info, client testimonials, and SEO-optimized landing pages) and engaging with communities or forums relevant to fintech startups.
• Plan and run marketing campaigns on channels like LinkedIn, Google Ads, or industry newsletters to generate leads; continually A/B test and optimize campaigns for better ROI.
• Organize Methodic’s participation in industry events (conferences, fintech meetups) – whether that’s sponsoring, having a booth, or securing speaking opportunities for our leadership to establish thought leadership.
• Track marketing metrics (website traffic, conversion rates, cost per lead, etc.) and use analytics to make data‑driven decisions, refining our tactics for better results. Report on marketing performance to the team, and adjust strategies based on what’s working.
• Work with sales and customer success to ensure alignment – for example, ensure marketing is attracting the right kind of leads and equip them with the collateral they need to close deals or help customers (slide decks, one-pagers, demos).

Requirements

• 5+ years of experience in B2B marketing, preferably with startups or tech companies (experience in fintech is a big advantage).
• Proven ability to develop a marketing strategy and execute it hands‑on – you can go from planning campaigns to writing a blog post, to analyzing metrics, all in the same week.
• Excellent written and verbal communication skills; able to transform technical concepts into persuasive stories and messages that resonate with business decision‑makers.
• Experience with digital marketing and analytics tools (Google Analytics, SEO tools, marketing automation platforms, CRM systems for lead tracking).
• Creative mindset for growth marketing – always looking for new, unconventional ways to get the word out (growth hacks, viral campaigns, etc.), while also capable of running proven playbooks effectively.
• Strong understanding of branding and how to maintain a consistent, credible brand image.
• Ability to multitask and manage projects in a fast‑paced environment; strong organizational skills and attention to detail.
• Passion for fintech or financial innovation is a plus – being able to speak the language of our audience (finance professionals, startup founders) will help in crafting authentic marketing content.