Marketing Manager

80Twenty; United States; On-site; USD 80,000 - 100,000; Full time

Job summary

A boutique marketing recruitment agency seeks a marketing leader to establish the entire marketing function for an early-stage B2B SaaS product. This role requires 4+ years of experience in B2B SaaS marketing, a strong design background, and proficiency with various marketing tools. You will be responsible for everything from campaign management to content creation, directly supporting founders in a fast-paced, hands-on environment.

Qualifications

• 4+ years of marketing experience, particularly in B2B SaaS or software.
• Hands-on experience in executing modern marketing tactics independently.
• Excellent writing skills adaptable across multiple formats.

Responsibilities

• Own and execute the complete marketing calendar.
• Develop and manage digital assets including graphics and templates.
• Run and optimize paid and organic campaigns.

Skills

B2B SaaS marketing

Marketing strategy

Content creation

Social media management

Data analysis

Campaign management

Design tools proficiency

Tools

Figma

Canva

Adobe Creative Suite

LinkedIn Campaign Manager

Google Ads

Meta Ads

Job description

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Our client is an early‑stage software company backed by an established boutique creative law firm. Their platform helps legal and compliance teams streamline workflows, reduce risk, and modernize how legal operations are managed. With a validated product, growing enterprise traction, and a direct line to founders, this is a rare opportunity to support marketing from the ground up with the backing and credibility of an established legal practice behind it.

This is a full‑ownership and hands‑on marketing role for someone who thrives at the intersection of strategy and execution. You will build and operate the entire marketing function for a B2B SaaS product, working directly with founders, sales, and product to drive pipeline, shape the brand, and bring the platform's story to life across every channel.

Key Responsibilities

• Own and execute the full marketing calendar across digital, social, email, content, and community channels from concept through to measurement
• Design and produce marketing assets directly, including social graphics, email templates, landing pages, one‑pagers, pitch decks, and event materials
• Run and optimize paid and organic campaigns across LinkedIn, Google, and other relevant platforms, managing targeting, creative, copy, and budget in‑platform
• Build and manage the brand's social media presence with a consistent voice, visual identity, and content cadence that drives awareness among legal and compliance buyers
• Develop content that converts, including blog posts, case studies, newsletters, video scripts, and webinar decks, translating complex software capabilities into clear, compelling narratives
• Plan and execute community and event programming, including webinars, roundtables, and in‑person activations that build brand affinity and generate pipeline
• Track, analyze, and report on marketing performance, using data to continuously test messaging, creative, and channel mix
• Support sales with collateral and enablement materials, including battlecards, demo leave‑behinds, and objection‑handling guides
• Manage vendor and agency relationships across SEO, PR, and video production where applicable
• Gather customer and market insights to sharpen audience targeting and refine platform positioning

Qualifications

• 4 or more years of marketing experience with a meaningful portion in B2B SaaS or software
• Demonstrated, hands‑on experience running modern marketing tactics end‑to‑end, not just managing agencies
• Strong design proficiency in tools such as Figma, Canva, or Adobe Creative Suite, with the ability to produce polished, on‑brand assets independently
• Experience managing paid social and search campaigns in‑platform across LinkedIn Campaign Manager, Google Ads, Meta Ads, and similar platforms
• Excellent writing skills, clear and adaptable across formats from a social post to a whitepaper
• Proven ability to work with data, including setting up tracking, reading dashboards, and making decisions based on performance metrics
• Experience marketing to complex, multi‑stakeholder buyers and translating technical product capabilities for non‑technical audiences
• Comfortable building structure in ambiguous, fast‑moving environments with a bias toward action and ownership
• Background with B2B SaaS marketing in legal tech, compliance, enterprise software, or professional services is a plus