Demand Generation Manager

Space Executive; Stati Uniti; Remoto; GBP 65.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote

Quarterly onsite QBRs (Oslo, London)

Descrizione del lavoro

Space Executive's client, a fast-scaling AI-powered SaaS platform, is seeking a Demand Generation Manager to own the top of the funnel and drive qualified pipeline through organic channels and paid budgets. This is a pipeline-focused role sitting with the Sales team and fully remote.

You will own organic acquisition (SEO, content, social, partnerships), manage paid spend, build nurture sequences, define MQL→SQL handoff, run experiments, optimize landing pages, and report funnel metrics to

Competenze

• 3–6 years in B2B SaaS marketing with demand generation focus.
• Direct hands-on paid budget management, not just briefings.
• Comfortable owning targets and being measured like a sales rep.
• Working knowledge of marketing automation and CRM (HubSpot preferred).
• SEO and content distribution literacy.
• Experience in small company environments.

Mansioni

• Own organic acquisition strategies across SEO, content, community/social and partnerships.
• Plan and manage paid spend across search, social and retargeting against CAC.
• Build nurture sequences to move leads from top-of-funnel to sales-ready.
• Define and own MQL→SQL handoff with Sales.
• Run experiments and optimise for cost per lead and pipeline contribution.
• Maintain landing pages and on-page SEO.
• Weekly funnel reporting and monthly leadership readouts.
• Own marketing CRM/automation stack (HubSpot).

Conoscenze

SEO

Content distribution

Paid search & social

Partnerships & co-marketing

HubSpot / Marketing automation

MQL/SQL handoff

Analytics & reporting

Funnel optimization

Strumenti

HubSpot

Descrizione del lavoro

Our client is a fast-scaling, AI-powered SaaS platform used by enterprise and mid-market businesses globally, looking for a Demand Generation Manager to own the top of the funnel: driving qualified pipeline through organic channels and owned paid budget.

This is a pipeline-accountable role rather than a brand or content-focused one, offering the chance to join a platform that has already established strong traction in the market, while still operating with the agility and impact of a small, growing team.

This role will be sitting with the Sales team.

What you'll be doing

• Owning organic acquisition: SEO, content distribution, community/social, partnerships and co-marketing
• Planning and managing paid spend across paid search, paid social and retargeting against a defined CAC target
• Building nurture sequences (email/lifecycle) to move leads from top-of-funnel to sales-ready
• Defining and owning the MQL → SQL handoff with Sales, including lead scoring criteria
• Running experiments across channels and killing/scaling based on cost-per-lead and pipeline contribution
• Maintaining and optimising landing pages and basic on-page SEO
• Weekly funnel reporting (MQLs, SQLs, cost-per-lead, channel ROI) and monthly readouts to senior leadershipOwning the marketing side of the CRM/marketing automation stack (HubSpot)

What success looks like

• 90 days: funnel instrumented and reporting live, at least one paid and one organic channel live
• 6 months: predictable pipeline contribution from 2–3 channels, CAC trending down
• 12 months: demand gen contributing a defined, measurable share of new pipeline each quarter

What we're looking for

• Approx 3-6 years in B2B SaaS marketing, with demand generation or growth marketing as the core focus (not a generalist marketing background)
• Direct, hands-on paid budget experience; not just briefing an agency
• Comfortable owning a number and being measured against it, sales-rep style
• Working knowledge of a marketing automation/CRM platform (HubSpot preferred)
• SEO and content distribution literacy
• Experience of working in a small company set up

Offer

• Fully remote
• Quarterly onsite QBRs (Oslo, London)
• Ability to carve out and shape the department