Marketing Manager

Victorinox; Monroe (CT); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Dental

Vision

401(k)

Flexible Spending Account

Life insurance

Disability benefits

Paid vacation & holidays

Job summary

Victorinox North America is seeking a hands-on Trade Marketing Manager to develop and execute trade marketing plans across the US and Canada. You will align with the Global marketing strategy for Swiss Army Knife, Kitchen Knife and Epicurean lines, focusing on profitable volume and sell-in/sell-through.

Deliverables include brand presentations, promotions, training materials, and Go-to-Market plans. You will collaborate with Product, Sales Planning, Finance, HQ, and other support functions to

Qualifications

• 5+ years of trade marketing experience.
• Ability to plan and manage at strategic and operational levels.
• Willingness to travel and to attend and conduct marketing presentations.

Responsibilities

• Develop and execute on the North American trade marketing strategy.
• Drive category growth, sales performance and profitability.
• Partner with the sales team and be immersed in sales strategy.
• Understand shopper behavior and drive sell-through at retail.
• Collaborate with Marketing & Sales and other divisions.
• Oversee the trade marketing budget and allocate resources.
• Translate global persona to the North American market.
• Manage launches, promotions, merchandising, tools, and trainings.

Skills

Trade marketing

Strategic planning

Sales collaboration

Project management

Market analysis

Attention to detail

Education

BA degree

Job description

Objective:

Victorinox North America is looking for a hands-on, seasoned and motivated Trade Marketing expert to join our team. The Trade Marketing Manager is responsible for developing and executing trade marketing plans across retail sales channels for the US and Canada.

Manager, Trade Marketing will be responsible for developing and executing the marketing plans for the for the Swiss Army Knife™, Kitchen Knife and Epicurean product lines aligned with the Global marketing strategy. They will create programs for sell-in and sell-through with a focus on profitable volume.

Deliverables include brand presentations, sales kits, visual merchandising solutions, training materials, promotions, incentives, prospecting, and Go-to-Market plans. The manager will collaborate with Product, Sales Planning, Finance, HQ counterparts, and other support functions to achieve the simultaneous goals of brand repositioning, sustained profitability and an increased sell-through at door level.

Primary Responsibilities:

• Develop and execute on the North American trade marketing strategy.
• Proven ability to develop and execute strategic trade marketing plans that drive category growth, sales performance, and profitability.
• Partner with the sales team and be fully immersed in the sales strategy and process with the trade marketing strategy.
• Customer-focused mindset with a passion for understanding shopper behavior and driving sell-through at retail.
• Thrives in a fast-paced, dynamic environment and demonstrates agility in responding to changing business priorities and market conditions.
• Demonstrate and encourage teamwork and cooperation with members of the Marketing & Sales team and with other divisions within Victorinox.
• Support the strategic planning including corporate positioning, market and competitive analysis, customer segment selection and related product positioning.
• Self-starter with a strong sense of ownership, accountability, and dedication to delivering high-quality work with minimal supervision.
• Oversight of the Category trade marketing budget for categories of responsibility.
• Expand the consumer audiences and translate global persona to the North American market.
• Highly organized and detail-oriented with exceptional project management skills and the ability to manage multiple priorities simultaneously.
• Experience managing product launches, go-to-market strategies, retail promotions, merchandising programs, sales tools, and training initiatives.

Desired Skills/Experience:

• BA Degree in related field.
• 5 plus years marketing specifically in trade marketing
• Ability to plan and manage at both strategic and operational levels.
• Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
• Strong strategic planning and analysis skills in sales, marketing, and business (competitive)strategy.
• Strong sense of urgency and follow-through.
• Meticulous attention to detail and commitment to executional excellence.
• Willingness and ability to travel and to attend and conduct marketing presentations.

Victorinox offers a variety of health and well-being benefit programs. Benefit options include medical, dental, vision, 401K, Flexible Spending Account, life insurance, disability benefits, paid vacation & holidays.

Salary range for the role $110,000.00 - $140,000.00 based on experience

Victorinox Swiss Army is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.