Marketing Manager

Microtech Knives; Mills River (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid time off

Professional development

Collaborative environment

Job summary

Microtech Knives, an American manufacturer in North Carolina, seeks a creative Marketing Manager to strengthen the brand and drive engagement across dealer networks and direct-to-consumer channels.

The role blends strategic planning with hands-on execution, overseeing campaigns, product launches, digital content, and brand consistency while partnering with Leadership, Sales, Manufacturing, and Creative teams. This is a full-time, on-site position with travel as needed.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 5+ years progressive marketing experience, including campaign planning/execution.
• Ability to manage multiple projects, deadlines, budgets, and creatives.
• Experience with digital marketing, social media, email campaigns, and analytics.
• Strong writing, editing, communication, and presentation skills.
• Ability to translate technical product details into customer messaging.
• Experience directing creative work and coordinating internal/externals.
• Strong organization, attention to detail, and judgment.
• Use performance data to improve marketing decisions.

Responsibilities

• Develop and execute a marketing plan aligned with priorities, product introductions, and sales objectives.
• Manage the marketing calendar, campaigns, events, and promotions.
• Lead marketing support for product launches with messaging, photography, videos, and dealer assets.
• Coordinate with Sales to align promotions with product availability and distribution.
• Maintain consistent brand standards across digital and print materials.
• Direct design, photography, video, social media, and copywriting; provide feedback.
• Oversee social media strategy, content planning, engagement, and reporting.
• Manage email marketing, website content, search visibility, and paid ads where allowed.
• Create sales tools and promotional materials for dealers and distributors.
• Coordinate trade show marketing and event support.
• Develop relationships with agencies, vendors, and partners.
• Monitor market trends and competitor activity for growth opportunities.
• Manage marketing budgets and spending proposals based on priorities.
• Track performance and present findings to leadership.
• Ensure materials follow approvals and accurately represent features.

Skills

Marketing leadership

Campaign management

Digital marketing

Content creation

Writing & editing

Communication

Brand messaging

Budget management

Analytics

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Adobe Creative Cloud

Canva

CRM systems

Marketing automation tools

E-commerce platforms

Job description

Who Is Microtech Knives

Precision. Innovation. American Craftsmanship.

Who Is Microtech Knives

Precision. Innovation. American Craftsmanship.

Founded in 1994, Microtech Knives is a family-owned, American manufacturer recognized for producing some of the world's most innovative and precision-engineered cutting tools. With operations in Western North Carolina and Bradford, Pennsylvania, we have built our reputation on exceptional craftsmanship, advanced manufacturing technology, and an uncompromising commitment to quality. At Microtech, we believe excellence is achieved through the dedication, skill, and pride of the people behind our products. From manufacturing and engineering to customer service, sales, and administration, every team member plays an important role in maintaining the standards that define our brand. We foster a culture of accountability, teamwork, continuous improvement, and attention to detail. We value individuals who take ownership of their work, embrace challenges, and share our commitment to producing exceptional American-made products. Whether you are beginning your career or bringing years of experience, Microtech offers an opportunity to contribute to a respected American manufacturing legacy.

Join our team and help us continue setting the standard for precision, performance, and craftsmanship.

At Microtech Knives, every position contributes to our commitment to quality, innovation, and operational excellence. We are seeking motivated, dependable, and detail-oriented individuals who take pride in their work and thrive in a collaborative, results-driven environment. In this position, you will work alongside dedicated professionals who share a commitment to craftsmanship, accountability, and continuous improvement. Your contributions will directly support the success of your department and the overall mission of Microtech Knives.

Microtech Knives is seeking a creative, results-driven Marketing Manager to strengthen our brand, grow customer engagement, and support sales across our dealer network and direct-to-consumer channels. This position combines strategic planning with hands-on execution to showcase the craftsmanship, precision, and innovation behind Microtech products.

The Marketing Manager will oversee marketing campaigns, product launch communications, digital content, and brand consistency while working closely with leadership, Sales, Manufacturing, and creative team members.

Essential Duties And Responsibilities

• Develop and execute a marketing plan aligned with company priorities, product introductions, and sales objectives.
• Manage the marketing calendar, coordinating campaigns, product announcements, events, and seasonal promotions.
• Lead marketing support for new product launches, ensuring messaging, photography, videos, website content, and dealer materials are accurate and ready on schedule.
• Coordinate with Sales to align promotions with product availability and distribution plans.
• Maintain consistent brand standards across digital platforms, printed materials, packaging, advertising, and dealer communications.
• Guide graphic design, photography, video production, social media coordination, and copywriting; provide clear creative direction and timely feedback.
• Manage social media strategy, content planning, audience engagement, and performance reporting.
• Oversee email marketing, website marketing content, search visibility, and paid advertising where permitted by platform policies.
• Create sales tools and promotional materials that help dealers and distributors effectively represent Microtech products.
• Coordinate trade show marketing, promotional assets, and event support.
• Develop and manage relationships with external agencies, vendors, content creators, and industry partners.
• Monitor customer feedback, competitor activity, and market trends to identify opportunities for brand and business growth.
• Manage marketing budgets and recommend spending based on priorities and measurable results.
• Track campaign performance, website traffic, engagement, lead generation, and sales attribution where available; present findings and recommendations to leadership.
• Ensure marketing materials follow company approval procedures and accurately represent product features and availability.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant experience.
• At least five years of progressive marketing experience, including responsibility for campaign planning and execution.
• Demonstrated ability to manage multiple projects, deadlines, budgets, and creative deliverables.
• Experience with digital marketing, social media management, email campaigns, website content, and marketing analytics.
• Strong writing, editing, communication, and presentation skills.
• Ability to translate technical product details into clear, compelling customer messaging.
• Experience directing creative work and coordinating internal contributors or external vendors.
• Strong organizational skills, attention to detail, and sound judgment.
• Ability to use performance data to evaluate results and improve marketing decisions.

Preferred Qualifications

• Marketing experience in manufacturing, premium consumer products, outdoor recreation, sporting goods, or the knife industry.
• Experience supporting dealer, distributor, and direct-to-consumer sales channels.
• Experience managing product launches, trade show campaigns, and industry partnerships.
• Familiarity with e-commerce platforms, customer relationship management systems, and marketing automation tools.
• Working knowledge of Adobe Creative Cloud, Canva, or similar creative tools.
• Experience navigating advertising and commerce platform restrictions applicable to knives and related products.
• Previous experience supervising employees or leading a marketing team.

Measures of Success

• Timely, coordinated execution of campaigns and product launches.
• Consistent, accurate brand messaging and high-quality creative materials.
• Growth in relevant audience engagement, qualified website traffic, and customer interest.
• Effective marketing support for Sales and dealer partners.
• Clear performance reporting and responsible management of marketing resources.

Work Environment and Schedule

This is a full-time, on-site position requiring regular collaboration with office and manufacturing teams. Occasional travel and evening or weekend work may be required for trade shows, events, or product launches. Employees must follow applicable safety procedures when entering production areas.

Why Join Microtech Knives?

At Microtech, you have the opportunity to be part of an established American manufacturing company with a reputation for innovation, precision, and craftsmanship.

Eligible Employees May Have Access To Company-sponsored Benefits, Including

• Medical, dental, and vision insurance
• Retirement savings opportunities through our 401(k) plan
• Paid time off and applicable paid holidays
• Opportunities for professional development and advancement
• A collaborative environment focused on quality, teamwork, and continuous improvement

Specific benefits, eligibility requirements, and plan provisions vary by position and are governed by applicable company policies and benefit plan documents.

Microtech Knives is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, pregnancy, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.

Microtech Knives provides reasonable accommodations to qualified applicants and employees with disabilities and for sincerely held religious beliefs and practices, as required by applicable law.