Trade Marketing Manager, NA Retail Growth

Victorinox AG; Monroe (CT); On-site; USD 85,000 - 120,000; Full time

Job summary

Victorinox North America is seeking a hands-on Trade Marketing Manager to develop and execute NA trade marketing plans across retail channels in the US and Canada. The role collaborates with Sales, Finance, Customer Service, HQ, and other teams to achieve profitable growth and stronger sell-through at door level.

The candidate will lead budget oversight, product launches, promotions, and go-to-market initiatives, traveling as needed to meet objectives and KPIs.

Qualifications

• BA Degree in related field.
• 5+ years marketing specifically in trade marketing.
• Ability to plan and manage at both strategic and operational levels.
• Ability to work collaboratively with colleagues and staff to create a results-driven environment.
• Willingness and ability to travel and to attend and conduct marketing presentations.

Responsibilities

• Develop and execute on the North American trade marketing strategy.
• Partner with the sales team and be fully immersed in the sales strategy and process with the trade marketing strategy.
• Responsible for the increase in category growth at retail.
• Demonstrate and encourage teamwork with Marketing & Sales and other divisions.
• Support strategic planning including corporate positioning, market and competitive analysis, customer segment selection and related product positioning.
• Oversee the Category trade marketing budget for categories of responsibility.
• Manage trade marketing including product launch management, sell-in kits, sales tools, incentives, collateral material, and in-store promotions.
• Expand the consumer audiences and translate global persona to the North American market.
• Act as project manager for key initiatives and ensure deliverables are on-time with measurable KPIs

Skills

Trade marketing

Marketing strategy

Budget management

Team collaboration

Project management

Travel

Education

Bachelor's degree

Job description

Victorinox North America is seeking a hands-on Trade Marketing Manager to develop and execute NA trade marketing plans across retail channels in the US and Canada. The role collaborates with Sales, Finance, Customer Service, HQ, and other teams to achieve profitable growth and stronger sell-through at door level.

The candidate will lead budget oversight, product launches, promotions, and go-to-market initiatives, traveling as needed to meet objectives and KPIs.