Marketing Manager

Microtech Knives; North Carolina; Presencial; USD 90 000 - 120 000; Tempo integral

Resumo da oferta

Microtech Knives is seeking a creative, results-driven Marketing Manager to strengthen our brand, grow customer engagement, and support sales across our dealer network and direct-to-consumer channels. This role blends strategic planning with hands-on execution to showcase the craftsmanship, precision, and innovation behind Microtech products.

The Marketing Manager will oversee campaigns, product launch communications, digital content, and brand consistency while collaborating with leadership,

Qualificações

• Bachelor’s degree in Marketing, Communications, Business, or an equivalent combination of education and relevant experience.
• At least five years of progressive marketing experience, including responsibility for campaign planning and execution.
• Ability to manage multiple projects, deadlines, budgets, and creative deliverables.
• Experience with digital marketing, social media management, email campaigns, website content, and marketing analytics.
• Strong writing, editing, communication, and presentation skills.
• Ability to translate technical product details into clear, compelling customer messaging.
• Experience directing creative work and coordinating internal contributors or external vendors.
• Strong organizational skills, attention to detail, and sound judgment.
• Ability to use performance data to evaluate results and improve marketing decisions.

Responsabilidades

• Develop and execute a marketing plan aligned with company priorities, product introductions, and sales objectives.
• Manage the marketing calendar, coordinating campaigns, product announcements, events, and seasonal promotions.
• Lead marketing support for new product launches, ensuring messaging, photography, videos, website content, and dealer materials are accurate and ready on schedule.
• Coordinate with Sales to align promotions with product availability and distribution plans.
• Maintain consistent brand standards across digital platforms, printed materials, packaging, advertising, and dealer communications.
• Guide graphic design, photography, video production, social media coordination, and copywriting; provide clear creative direction and timely feedback.
• Manage social media strategy, content planning, audience engagement, and performance reporting.
• Oversee email marketing, website marketing content, search visibility, and paid advertising where permitted by platform policies.
• Create sales tools and promotional materials that help dealers and distributors effectively represent Microtech products.
• Coordinate trade show marketing, promotional assets, and event support.
• Develop and manage relationships with external agencies, vendors, content creators, and industry partners.
• Monitor customer feedback, competitor activity, and market trends to identify opportunities for brand and business growth.
• Manage marketing budgets and recommend spending based on priorities and measurable results.
• Track campaign performance, website traffic, engagement, lead generation, and sales attribution where available; present findings and recommendations to leadership.
• Ensure marketing materials follow company approval procedures and accurately represent product features and availability.

Conhecimentos

Campaign planning

Digital marketing

Social media management

Email campaigns

Content creation / copywriting

Marketing analytics

Vendor management

Project management

Formação académica

Bachelor’s degree in Marketing, Communications, Business, or related field

Ferramentas

Adobe Creative Cloud

Canva

Customer relationship management (CRM) systems

Marketing automation tools

Descrição da oferta de emprego

Microtech Knives is seeking a creative, results-driven Marketing Manager to strengthen our brand, grow customer engagement, and support sales across our dealer network and direct-to-consumer channels. This position combines strategic planning with hands‑on execution to showcase the craftsmanship, precision, and innovation behind Microtech products.

The Marketing Manager will oversee marketing campaigns, product launch communications, digital content, and brand consistency while working closely with leadership, Sales, Manufacturing, and creative team members.

Essential Duties and Responsibilities

• Develop and execute a marketing plan aligned with company priorities, product introductions, and sales objectives.
• Manage the marketing calendar, coordinating campaigns, product announcements, events, and seasonal promotions.
• Lead marketing support for new product launches, ensuring messaging, photography, videos, website content, and dealer materials are accurate and ready on schedule.
• Coordinate with Sales to align promotions with product availability and distribution plans.
• Maintain consistent brand standards across digital platforms, printed materials, packaging, advertising, and dealer communications.
• Guide graphic design, photography, video production, social media coordination, and copywriting; provide clear creative direction and timely feedback.
• Manage social media strategy, content planning, audience engagement, and performance reporting.
• Oversee email marketing, website marketing content, search visibility, and paid advertising where permitted by platform policies.
• Create sales tools and promotional materials that help dealers and distributors effectively represent Microtech products.
• Coordinate trade show marketing, promotional assets, and event support.
• Develop and manage relationships with external agencies, vendors, content creators, and industry partners.
• Monitor customer feedback, competitor activity, and market trends to identify opportunities for brand and business growth.
• Manage marketing budgets and recommend spending based on priorities and measurable results.
• Track campaign performance, website traffic, engagement, lead generation, and sales attribution where available; present findings and recommendations to leadership.
• Ensure marketing materials follow company approval procedures and accurately represent product features and availability.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant experience.
• At least five years of progressive marketing experience, including responsibility for campaign planning and execution.
• Demonstrated ability to manage multiple projects, deadlines, budgets, and creative deliverables.
• Experience with digital marketing, social media management, email campaigns, website content, and marketing analytics.
• Strong writing, editing, communication, and presentation skills.
• Ability to translate technical product details into clear, compelling customer messaging.
• Experience directing creative work and coordinating internal contributors or external vendors.
• Strong organizational skills, attention to detail, and sound judgment.
• Ability to use performance data to evaluate results and improve marketing decisions.

Preferred Qualifications

• Marketing experience in manufacturing, premium consumer products, outdoor recreation, sporting goods, or the knife industry.
• Experience supporting dealer, distributor, and direct-to-consumer sales channels.
• Experience managing product launches, trade show campaigns, and industry partnerships.
• Familiarity with e-commerce platforms, customer relationship management systems, and marketing automation tools.
• Working knowledge of Adobe Creative Cloud, Canva, or similar creative tools.
• Experience navigating advertising and commerce platform restrictions applicable to knives and related products.
• Previous experience supervising employees or leading a marketing team.

Measures of Success

• Timely, coordinated execution of campaigns and product launches.
• Consistent, accurate brand messaging and high-quality creative materials.
• Growth in relevant audience engagement, qualified website traffic, and customer interest.Effective marketing support for Sales and dealer partners.
• Clear performance reporting and responsible management of marketing resources.

Work Environment and Schedule

This is a full-time, on-site position requiring regular collaboration with office and manufacturing teams. Occasional travel and evening or weekend work may be required for trade shows, events, or product launches. Employees must follow applicable safety procedures when entering production areas.

Microtech Knives, Inc. is an equal opportunity employer. Employment decisions are based on qualifications, merit, and business needs. Reasonable accommodations are available to qualified applicants and employees with disabilities.