Manager, Trade Marketing

Impact Personnel, Inc.; Trumbull (CT); Híbrido; USD 125 000 - 135 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid schedule (3 days in office, 2)

Resumo da oferta

Impact Personnel, Inc. represents a Trumbull, CT based client seeking a Trade Marketing Manager to drive channel-specific marketing across North American retail partners.

The role requires 5+ years in trade marketing with a Bachelor's in Marketing or related field, hands-on budget ownership, and the ability to travel for key account visits; this is a hybrid position with competitive benefits and opportunities to shape GTM and in-store execution.

Qualificações

• 5+ years of trade marketing, channel marketing, or commercial strategy experience.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Balance high-level strategic planning with hands-on execution.
• Strong financial/analytical acumen with experience managing trade budgets and evaluating promotions.
• Willingness to travel periodically for key account presentations, retail visits, and trade events.

Responsabilidades

• Design and execute channel-specific marketing plans across North American retail partners.
• Build GTM assets including sales kits, pitch decks, sell-in collateral, staff training materials, and incentive programs.
• Develop in-store merchandising programs, POP materials, and promotional execution.
• Collaborate with Sales, Sales Planning, and Customer Service to align trade programs with account strategies.
• Own the trade marketing budget and track ROI on channel spend.
• Adapt global buyer personas and brand strategies for NA buyers and end consumers.
• Manage multi-channel initiatives, new product launches, and external vendor/agency relationships.

Conhecimentos

Trade marketing experience

Channel marketing

Commercial strategy

Strong analytical skills

Willingness to travel

Formação académica

Bachelor’s degree in Marketing/Business Administration or related field

Descrição da oferta de emprego

Our Trumbull, CT based client is seeking a Trade Marketing Manager to join their growing team. This is a wonderful opportunity to join a premier, global brand. Our client offers a hybrid schedule of 3 days in the office and 2 days at home, with a salary in the $125k-$135k range plus great benefits.

Key Responsibilities

• Trade Strategy & Execution: Design and execute channel-specific marketing plans across North American retail partners to drive profitable category volume.
• Sales Enablement & Go-To-Market: Build impact-driven GTM assets, including sales kits, pitch decks, sell-in collateral, staff training materials, and rep incentive programs.
• In-Store & Merchandising Optimization: Develop and oversee visual merchandising programs, point-of-purchase (POP) materials, and promotional execution.
• Cross-Functional Partnership: Work hand-in-hand with Sales, Sales Planning, and Customer Service to align trade programs with commercial account strategies.
• Budget Management: Full ownership of the trade marketing budget for designated categories, tracking performance and ensuring optimal ROI on channel spend.
• Market & Consumer Insights: Adapt global buyer personas and brand strategies to resonate with North American retail buyers and end consumers.
• Project Management: Manage multi-channel initiatives, new product launches, and external vendor/agency relationships with clear KPIs and timelines.

Key Qualifications

• 5+ years of trade marketing, channel marketing, or commercial strategy experience within consumer hard goods, durable goods, or CPG.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven ability to balance high-level strategic planning with hands-on, operational execution.
• Strong financial/analytical acumen with experience managing trade budgets and evaluating promotion effectiveness.
• Willingness to travel periodically for key account presentations, retail visits, and trade events.

Due to the high volume of applications received, we will only be able to respond to candidates who meet the position's qualifications.