Marketing Manager

Vaco by Highspring; Memphis (TN); On-site; USD 70,000 - 90,000; Full time

Job summary

A nationally recognized marketing firm is seeking a Marketing Manager in Memphis, Tennessee. This role involves planning, executing, and optimizing integrated direct marketing campaigns across various channels. The ideal candidate will have 3-5 years of marketing experience, strong communication skills, and proficiency in tools like PowerPoint and Excel. You'll manage campaign performance and collaborate with multiple teams to enhance donor engagement, directly impacting fundraising and brand engagement efforts.

Qualifications

• 3-5 years of experience in marketing, communications, or campaign management.
• Strong understanding of direct marketing or integrated marketing principles.
• Excellent communication skills to explain complex ideas clearly.

Responsibilities

• Manage integrated direct marketing campaigns across mail, digital, and other channels.
• Develop strategies that support revenue goals and strengthen donor engagement.
• Review campaign performance and recommend optimizations.

Skills

Direct marketing principles

Campaign management

Communication skills

PowerPoint proficiency

Excel proficiency

Job description

About the Role

We\'re looking for a Marketing Manager to help plan, build, and optimize national direct marketing campaigns. You\'ll work across creative, content, analytics, and audience teams to bring campaigns to life and ensure they perform. This role blends strategy, project management, and hands?on execution - perfect for someone who enjoys owning the details while also shaping the bigger picture.

What You\'ll Do

• Manage integrated direct marketing campaigns across mail, digital, and other channels
• Develop strategies that support revenue goals and strengthen donor engagement
• Review campaign performance, analyze results, and recommend optimizations
• Partner closely with creative, content, segmentation, and analytics teams
• Coordinate timelines, deliverables, and approvals across multiple stakeholders
• Review and approve campaign materials to ensure accuracy and brand consistency
• Monitor budgets, track expenses, and support cost?efficient decision?making
• Support new initiatives and help implement updated marketing strategies

What You Bring

• 3-5 years of experience in marketing, communications, or campaign management
• Strong understanding of direct marketing or integrated marketing principles
• Excellent communication skills and the ability to explain complex ideas clearly
• High proficiency in PowerPoint and Excel
• Experience working cross?functionally and managing multiple moving parts
• Strong attention to detail and comfort reviewing high?volume campaign materials
• Ability to stay organized, prioritize, and problem?solve in a fast?paced environment

Why This Role Matters

You\'ll play a key part in campaigns that help generate more than $380M in annual revenue and support donor experience at a national scale. Your work directly impacts fundraising performance and brand engagement.