Digital Marketing Specialist

PDS Debt; San Diego (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

PDS Debt is seeking a driven Digital Marketing Specialist in San Diego to support and optimize direct response marketing across multiple channels. The role requires monitoring campaign performance and analyzing conversion metrics.

The ideal candidate should have 2–4 years of experience in digital marketing, strong attention to detail, and the ability to work collaboratively with marketing and sales teams. You will be responsible for campaign effectiveness and optimization, ensuring successful marketing outcomes.

Qualifications

• 2–4 years of digital marketing experience.
• Understanding of direct response marketing principles.
• Strong attention to detail and organizational skills.

Responsibilities

• Review and approve advertisements and marketing content prior to launch.
• Analyze campaign effectiveness across the full customer funnel.
• Monitor marketing performance from initial engagement through sales conversion.

Skills

Digital marketing experience

Campaign performance analysis

A/B testing

Email and SMS marketing

Creativity

Job description

We are seeking a driven and detail-oriented Digital Marketing Specialist to support and optimize our direct response marketing efforts across multiple channels. This role will be responsible for monitoring campaign performance, reviewing creative content, analyzing conversion data, and helping ensure marketing efforts translate into qualified leads and sales opportunities.

The ideal candidate is analytical, collaborative, creative-minded, and excited to work in-office alongside the marketing and sales teams to improve campaign performance and customer conversion outcomes.

Responsibilities

• Review and approve creator advertisements and marketing content prior to launch
• Confirm ad drops and ensure campaigns launch properly and on schedule
• Record and track attributes related to campaign and ad drops
• Monitor marketing performance from initial ad engagement through sales conversion
• Analyze campaign effectiveness across the full customer funnel
• Monitor and report on campaign performance metrics and KPIs
• Track and optimize webform conversion performance and meeting-set conversion rates
• Manage and optimize text, email, and outbound marketing campaigns
• Conduct A/B testing on messaging, campaigns, and creative content
• Attend meetings to review performance data, strategy, and campaign initiatives
• Assist with content management, reporting, and ongoing campaign improvements
• Help connect ad performance to downstream sales and conversion outcomes

Marketing Channels

• Experience with email and SMS/text marketing
• Work alongside external agency partners supporting campaigns across social media channels

Qualifications

• 2–4 years of digital marketing experience
• Understanding of direct response marketing principles
• Experience analyzing campaign performance and conversion metrics
• Familiarity with email and text marketing campaigns
• Strong attention to detail and organizational skills
• Comfortable working cross-functionally with sales and marketing teams
• Ability to adapt quickly in a fast-paced environment

Preferred Qualifications

• Experience developing or reviewing ad creative is a plus
• Experience with A/B testing and conversion optimization is preferred
• Creative writing or copywriting experience is a plus

We are looking for someone excited to contribute in person, participate in team meetings, and actively support the growth and success of the marketing department and company.