Head of Marketing

University of Michigan Health-West; Northern (KY); Hybrid; USD 95,000 - 105,000; Full time

Benefits offered by this job

Fully remote work

Flexible PTO

Company-wide closures

Additional paid holidays

Health insurance

Job summary

University of Michigan Health-West is seeking a Head of Marketing to design and implement a growth strategy from the ground up, owning every channel from SEO to email. You will operate as a solo marketing lead, shaping messaging and campaigns across multiple audiences.

This role combines strategic planning with hands-on execution, requiring strong writing, analytics, and cross-functional collaboration in a fully remote, flexible work environment.

Qualifications

• 10+ years of marketing, communications, journalism, or related field.
• Proven experience building marketing strategies from scratch and executing them independently.
• Strong experience with SEO and AEO.
• Experience developing and managing email and social media campaigns.
• Excellent writing skills with the ability to simplify complex topics into engaging content.
• Experience with analytics tools such as Google Analytics or similar platforms.

Responsibilities

• Design and execute a comprehensive marketing and growth strategy from the ground up.
• Identify priority audiences and develop targeted messaging across multiple segments.
• Build scalable marketing systems including campaign planning, analytics, and content workflows.
• Collaborate with cross-functional teams to align marketing with product and program growth.
• Define performance metrics and track results to optimize marketing effectiveness.
• Develop and implement SEO and AEO strategies.
• Manage and improve performance of multiple websites and digital properties.
• Use analytics and search insights to increase engagement and conversion rates.
• Oversee content updates related to research, product releases, and user resources.

Skills

Marketing leadership

SEO

AEO

Email campaigns

Social media campaigns

Analytics

Content creation

Startup experience

Higher education/policy knowledge

Remote work management

Tools

Google Analytics

Search Console

Job description

This opportunity is for a Head of Marketing to build and lead a full marketing function from the ground up in a mission-driven, national organization. The role focuses on developing strategy, launching campaigns, and scaling awareness across multiple audiences including students, institutions, and partners.

This position operates as a one-person marketing team, combining high-level strategic planning with hands‑on execution. The role requires ownership of all marketing channels, including SEO, content, email, and digital campaigns.

Employment Type: Full-time

Annual Salary: $95,000 – $105,000 per year

Top-Line Objectives

• Increase the number of users engaging with digital tools and completing key actions
• Expand adoption of platforms and programs among institutional partners
• Establish a strong national presence and thought leadership in the domain

What You’ll Do

• Design and execute a comprehensive marketing and growth strategy from the ground up
• Identify priority audiences and develop targeted messaging across multiple segments
• Build scalable marketing systems including campaign planning, analytics, and content workflows
• Collaborate with cross-functional teams to align marketing with product and program growth
• Define performance metrics and track results to optimize marketing effectiveness
• Develop and implement SEO and Answer Engine Optimization (AEO) strategies
• Manage and improve performance of multiple websites and digital properties
• Use analytics and search insights to increase engagement and conversion rates
• Oversee content updates related to research, product releases, and user resources
• Lead website improvements to align with evolving strategy and offerings
• Create and manage email campaigns targeting different audience groups
• Develop campaigns that drive user engagement and completion of key actions
• Create and publish social media content, with a focus on LinkedIn
• Support executive-level visibility through content and messaging development
• Translate complex topics into clear, compelling narratives for diverse audiences
• Develop thought leadership content including articles, commentary, and public messaging
• Identify opportunities to contribute to industry and policy-related conversations
• Define and track key performance indicators across the marketing funnel
• Build dashboards and reporting systems to monitor campaign performance
• Run experiments to improve conversion rates across channels
• Use data insights to continuously refine messaging and strategy

Qualifications

• 10+ years of experience in marketing, communications, journalism, or a related field
• Proven experience building marketing strategies from scratch and executing them independently
• Strong experience with SEO and Answer Engine Optimization (AEO)
• Experience developing and managing email and social media campaigns
• Excellent writing skills with the ability to simplify complex topics into engaging content
• Experience working with complex subject areas such as technology, education, or policy is helpful
• Experience using analytics tools such as Google Analytics, Search Console, or similar platforms
• Ability to work in a fast-paced, startup-style environment
• Experience in higher education, technology products, public policy, or mission-driven organizations is a plus
• Experience with growth marketing, analytics, or media outreach is beneficial
• Flexible paid time off (PTO)
• Multiple company-wide closure periods throughout the year
• Additional paid holidays
• Dependent Care Flexible Spending Account (DCFSA)
• Health insurance coverage
• Fully remote and flexible work environment

Why This Role Matters

This role plays a critical part in expanding access to essential resources by increasing awareness, engagement, and adoption of programs and tools. It focuses on ensuring that key solutions reach the audiences who need them most, while building a strong and scalable marketing foundation.