Assistant Marketing Manager

Stephanie Lilly; Key West (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

A marketing firm located in Key West, Florida is seeking an experienced marketing professional who will develop creative briefs and manage multichannel campaigns. The ideal candidate will possess strong project management skills and have a proven track record in developing marketing plans. This role requires excellent communication skills and an ability to work collaboratively with teams to achieve marketing objectives.

Qualifications

• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.

Responsibilities

• Help develop creative briefs and guide creative direction for all communications.
• Conceptualize and execute multichannel campaigns.
• Manage content and updates for customer and internal touch points.

Skills

Developing marketing plans and campaigns

Written and verbal communication skills

Project management

Metrics-driven marketing

Experience with marketing automation and CRM tools

Job description

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required Skills

• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision‑making skills
• Metrics‑driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools