Marketing Manager

Novi Ventures (NV); Maryland; On-site; USD 90,000 - 120,000; Full time

Job summary

A leading global scientific instrumentation company in Maryland is seeking a Marketing Manager to define and drive marketing strategy across North America. This role involves leading brand stewardship, executing integrated marketing campaigns, and managing a high-performing team. The ideal candidate has over 10 years of experience in B2B marketing, preferably in scientific instrumentation, with strong skills in brand strategy and budget management. This is a unique opportunity to shape impactful marketing programs.

Qualifications

• 10+ years in progressive marketing roles, ideally in B2B technical or scientific instrumentation industries.
• Proven experience in brand strategy and campaign execution.
• Strong understanding of global-to-regional marketing alignment.

Responsibilities

• Lead brand strategy and ensure messaging consistency across all channels.
• Develop and execute integrated marketing campaigns aligned with Sales and Operations.
• Manage marketing budgets and resources, tracking ROI to optimize performance.

Skills

Brand strategy

Campaign execution

Cross-functional collaboration

Budget management

Leadership skills

Education

Bachelor's degree

Master's (MBA or equivalent)

Job description

Our client is seeking a strategic and entrepreneurial Marketing Manager to define and drive the marketing strategy for a leading global scientific instrumentation company across North America. This is a unique opportunity to shape a future‑state role, owning brand stewardship, campaign architecture, and regional marketing initiatives that directly impact growth, awareness, and long‑term brand equity.

What You’ll Do:

• Lead brand strategy and ensure consistent messaging across all channels while adapting global brand direction for the Americas.
• Develop and execute integrated marketing campaigns, including digital, print, and events, aligned with Sales, Service, and Operations priorities.
• Oversee content creation, website strategy, media planning, and vendor management.
• Manage marketing budgets and resources, tracking ROI to optimize campaign performance.
• Lead and develop a high‑performing marketing team.

What They’re Looking For:

• 10+ years in progressive marketing roles, ideally in B2B technical or scientific instrumentation industries.
• Proven experience in brand strategy, campaign execution, and cross‑functional collaboration.
• Strong understanding of global‑to‑regional marketing alignment and Americas‑focused execution.
• Excellent budget management, vendor oversight, and leadership skills.
• Bachelor’s degree required; Master’s (MBA or equivalent) preferred.

If you’re a strategic thinker who thrives in shaping marketing programs that make an impact, this is your chance to build and lead a marketing function for a global leader in its space.